IEDI vs. SHUS ETF Comparison
Comparison of iShares Evolved U.S. Discretionary Spending ETF (IEDI) to Syntax Stratified U.S. Total Market Hedged ETF (SHUS)
IEDI
iShares Evolved U.S. Discretionary Spending ETF
IEDI Description
The investment seeks to provide access to U.S. companies with discretionary spending exposure, as classified using a proprietary classification system. The fund seeks to achieve its investment objective by investing, under normal circumstances, at least 80% of its net assets in U.S. listed common stock of large-, mid- and small-capitalization discretionary spending companies. It will hold common stock of those companies that fall into the Discretionary Spending Evolved Sector which have economic characteristics that have been historically correlated with companies traditionally defined as consumer discretionary companies. The fund is non-diversified.
Grade (RS Rating)
Last Trade
$54.57
Average Daily Volume
6,281
176
SHUS
Syntax Stratified U.S. Total Market Hedged ETF
SHUS Description
The investment seeks to obtain capital growth that meets or exceeds the performance of the S&P Composite 1500® Index over a full market cycle by investing in ETFs or underlying securities that provide Stratified WeightTM U.S. total equity market exposure to companies in the 1500 while seeking risk-managed growth via a defined risk hedging process. The fund will also invest in index options for risk management purposes and to seek to generate additional returns. Syntax?s Stratified Weight? is designed to correct for business risk concentrations that regularly occur in cap-weighted indices and equal-weighted indices.Grade (RS Rating)
Last Trade
$44.29
Average Daily Volume
2,444
500
Performance
Period | IEDI | SHUS |
---|---|---|
30 Days | 5.48% | 2.26% |
60 Days | 5.47% | 3.81% |
90 Days | 8.72% | 5.24% |
12 Months | 34.08% | 15.89% |
81 Overlapping Holdings
Symbol | Grade | Weight in IEDI | Weight in SHUS | Overlap | |
---|---|---|---|---|---|
ABNB | C | 0.48% | 0.12% | 0.12% | |
AMZN | C | 8.78% | 0.21% | 0.21% | |
AZO | C | 1.08% | 0.15% | 0.15% | |
BBWI | D | 0.19% | 0.19% | 0.19% | |
BBY | D | 0.36% | 0.17% | 0.17% | |
CAG | D | 0.06% | 0.21% | 0.06% | |
CBOE | B | 0.07% | 0.04% | 0.04% | |
CCL | B | 0.18% | 0.09% | 0.09% | |
CL | D | 0.13% | 0.4% | 0.13% | |
CLX | B | 0.07% | 0.41% | 0.07% | |
CMG | B | 2.85% | 0.49% | 0.49% | |
COST | B | 8.55% | 0.7% | 0.7% | |
CPAY | A | 0.09% | 0.04% | 0.04% | |
CPRT | A | 0.48% | 0.22% | 0.22% | |
CTAS | B | 0.61% | 0.17% | 0.17% | |
CZR | F | 0.14% | 0.07% | 0.07% | |
DECK | A | 0.51% | 0.29% | 0.29% | |
DG | F | 0.53% | 0.17% | 0.17% | |
DIS | B | 0.83% | 0.2% | 0.2% | |
DLTR | F | 0.44% | 0.17% | 0.17% | |
DPZ | C | 0.47% | 0.52% | 0.47% | |
DRI | B | 0.74% | 0.5% | 0.5% | |
EA | A | 0.06% | 0.48% | 0.06% | |
EBAY | D | 0.23% | 0.22% | 0.22% | |
EXPE | B | 0.24% | 0.12% | 0.12% | |
FAST | B | 0.31% | 0.12% | 0.12% | |
FDX | B | 0.11% | 0.07% | 0.07% | |
GDDY | A | 0.14% | 0.26% | 0.14% | |
GEN | B | 0.06% | 0.17% | 0.06% | |
GPC | D | 0.18% | 0.15% | 0.15% | |
GWW | B | 0.09% | 0.13% | 0.09% | |
HAS | D | 0.05% | 0.25% | 0.05% | |
HD | A | 12.26% | 0.25% | 0.25% | |
HLT | A | 1.31% | 0.12% | 0.12% | |
HSIC | B | 0.08% | 0.2% | 0.08% | |
HST | C | 0.15% | 0.11% | 0.11% | |
INTU | C | 0.2% | 0.2% | 0.2% | |
IPG | D | 0.08% | 0.33% | 0.08% | |
IT | C | 0.06% | 0.13% | 0.06% | |
KMX | B | 0.31% | 0.14% | 0.14% | |
KR | B | 0.81% | 0.73% | 0.73% | |
LOW | D | 4.3% | 0.25% | 0.25% | |
LUV | C | 0.11% | 0.25% | 0.11% | |
LW | C | 0.05% | 0.22% | 0.05% | |
LYV | A | 0.24% | 0.09% | 0.09% | |
MAR | B | 1.29% | 0.12% | 0.12% | |
MAS | D | 0.09% | 0.19% | 0.09% | |
MCD | D | 1.93% | 0.49% | 0.49% | |
META | D | 1.68% | 0.46% | 0.46% | |
MGM | D | 0.14% | 0.07% | 0.07% | |
MKC | D | 0.11% | 0.21% | 0.11% | |
NCLH | B | 0.14% | 0.09% | 0.09% | |
NFLX | A | 0.69% | 0.22% | 0.22% | |
NKE | D | 1.1% | 0.33% | 0.33% | |
OMC | C | 0.12% | 0.33% | 0.12% | |
ORLY | B | 2.11% | 0.14% | 0.14% | |
PG | A | 0.24% | 0.41% | 0.24% | |
POOL | C | 0.15% | 0.13% | 0.13% | |
PYPL | B | 0.4% | 0.06% | 0.06% | |
RCL | A | 0.5% | 0.08% | 0.08% | |
RL | B | 0.12% | 0.32% | 0.12% | |
ROL | B | 0.22% | 0.18% | 0.18% | |
ROST | C | 1.83% | 0.71% | 0.71% | |
SBUX | A | 1.86% | 0.48% | 0.48% | |
SJM | D | 0.08% | 0.21% | 0.08% | |
STZ | D | 0.34% | 0.25% | 0.25% | |
SYY | B | 0.35% | 0.73% | 0.35% | |
TGT | F | 1.9% | 0.17% | 0.17% | |
TJX | A | 4.58% | 0.71% | 0.71% | |
TPR | B | 0.27% | 0.32% | 0.27% | |
TSCO | D | 0.89% | 0.12% | 0.12% | |
TSN | B | 0.18% | 0.35% | 0.18% | |
TTWO | A | 0.13% | 0.48% | 0.13% | |
UAL | A | 0.08% | 0.28% | 0.08% | |
UBER | D | 1.02% | 0.11% | 0.11% | |
ULTA | F | 0.7% | 0.17% | 0.17% | |
UPS | C | 0.19% | 0.08% | 0.08% | |
V | A | 0.72% | 0.04% | 0.04% | |
WBA | F | 0.06% | 0.63% | 0.06% | |
WMT | A | 7.56% | 0.72% | 0.72% | |
YUM | B | 0.82% | 0.5% | 0.5% |
IEDI Overweight 95 Positions Relative to SHUS
Symbol | Grade | Weight | |
---|---|---|---|
BURL | A | 0.71% | |
DASH | A | 0.7% | |
WSM | B | 0.51% | |
FERG | B | 0.46% | |
DKS | C | 0.45% | |
TXRH | C | 0.45% | |
CVNA | B | 0.45% | |
SQ | B | 0.44% | |
CASY | A | 0.42% | |
DKNG | B | 0.4% | |
WING | D | 0.39% | |
SFM | A | 0.38% | |
FND | C | 0.37% | |
CAVA | B | 0.32% | |
PLNT | A | 0.29% | |
BJ | A | 0.28% | |
USFD | A | 0.26% | |
OLLI | D | 0.22% | |
PFGC | B | 0.2% | |
SCI | B | 0.2% | |
TOST | B | 0.2% | |
CHDN | B | 0.2% | |
LAD | A | 0.19% | |
WH | B | 0.17% | |
TOL | B | 0.16% | |
FIVE | F | 0.16% | |
MUSA | A | 0.16% | |
RH | B | 0.16% | |
FRPT | B | 0.15% | |
ACI | C | 0.15% | |
PINS | D | 0.15% | |
MTN | C | 0.15% | |
ARMK | B | 0.15% | |
GME | C | 0.15% | |
VFC | C | 0.14% | |
TPX | B | 0.14% | |
GAP | C | 0.14% | |
SKX | D | 0.14% | |
H | B | 0.13% | |
HRB | D | 0.13% | |
ELF | C | 0.13% | |
ANF | C | 0.13% | |
ASO | F | 0.12% | |
SHAK | C | 0.12% | |
BOOT | D | 0.12% | |
EAT | A | 0.12% | |
CROX | D | 0.12% | |
VVV | F | 0.11% | |
BYD | C | 0.11% | |
DUOL | A | 0.11% | |
KTB | B | 0.11% | |
TKO | B | 0.1% | |
AN | C | 0.1% | |
ABG | B | 0.1% | |
CHH | A | 0.1% | |
Z | A | 0.1% | |
CHE | D | 0.1% | |
W | F | 0.1% | |
SIG | B | 0.1% | |
RHP | B | 0.09% | |
AEO | F | 0.09% | |
M | D | 0.09% | |
SHOO | D | 0.09% | |
HOOD | B | 0.09% | |
SNAP | C | 0.08% | |
JWN | C | 0.08% | |
ALK | C | 0.08% | |
BFAM | D | 0.08% | |
URBN | C | 0.08% | |
WEN | D | 0.08% | |
BLD | D | 0.07% | |
FLO | D | 0.07% | |
AFRM | B | 0.07% | |
FUN | C | 0.07% | |
MSGS | A | 0.07% | |
AAP | C | 0.07% | |
UHAL | D | 0.07% | |
FCFS | F | 0.07% | |
KSS | F | 0.07% | |
SITE | D | 0.07% | |
LNW | D | 0.07% | |
LYFT | C | 0.07% | |
PZZA | D | 0.06% | |
CPRI | F | 0.06% | |
LANC | C | 0.06% | |
CNK | B | 0.06% | |
FL | F | 0.06% | |
NYT | C | 0.06% | |
FOUR | B | 0.06% | |
TNL | A | 0.06% | |
AAL | B | 0.06% | |
RHI | B | 0.06% | |
RRR | D | 0.06% | |
CRI | D | 0.05% | |
LAMR | D | 0.05% |
IEDI Underweight 419 Positions Relative to SHUS
Symbol | Grade | Weight | |
---|---|---|---|
CVX | A | -0.75% | |
XOM | B | -0.75% | |
COF | B | -0.69% | |
SYF | B | -0.68% | |
CVS | D | -0.68% | |
DFS | B | -0.68% | |
CMCSA | B | -0.51% | |
PSX | C | -0.5% | |
L | A | -0.49% | |
EL | F | -0.49% | |
VLO | C | -0.49% | |
MSI | B | -0.49% | |
AAPL | C | -0.49% | |
BRK.A | B | -0.49% | |
MPC | D | -0.48% | |
MTCH | D | -0.46% | |
CHTR | C | -0.46% | |
KVUE | A | -0.41% | |
KMB | D | -0.41% | |
BWA | D | -0.41% | |
CHD | B | -0.41% | |
VST | B | -0.4% | |
PWR | A | -0.4% | |
APTV | D | -0.39% | |
J | F | -0.39% | |
CEG | D | -0.38% | |
JBL | B | -0.37% | |
HRL | D | -0.36% | |
ADM | D | -0.36% | |
BG | F | -0.36% | |
PM | B | -0.35% | |
BKR | B | -0.35% | |
MO | A | -0.35% | |
CRM | B | -0.35% | |
ORCL | B | -0.34% | |
SLB | C | -0.34% | |
SNPS | B | -0.34% | |
HPQ | B | -0.34% | |
T | A | -0.33% | |
TMUS | B | -0.33% | |
HCA | F | -0.33% | |
CDNS | B | -0.33% | |
IBM | C | -0.33% | |
HAL | C | -0.33% | |
AWK | D | -0.32% | |
MSFT | F | -0.32% | |
UHS | D | -0.32% | |
ATO | A | -0.32% | |
NI | A | -0.32% | |
GRMN | B | -0.32% | |
VZ | C | -0.32% | |
NRG | B | -0.32% | |
AES | F | -0.31% | |
NVR | D | -0.3% | |
LULU | C | -0.3% | |
FCX | D | -0.29% | |
EXC | C | -0.29% | |
VRSN | F | -0.27% | |
STLD | B | -0.27% | |
TSLA | B | -0.27% | |
DAL | C | -0.27% | |
MS | A | -0.26% | |
HUM | C | -0.26% | |
HUBB | B | -0.26% | |
ETN | A | -0.26% | |
EQIX | A | -0.26% | |
SWK | D | -0.26% | |
DLR | B | -0.26% | |
AKAM | D | -0.26% | |
ZTS | D | -0.25% | |
PHM | D | -0.25% | |
MOH | F | -0.25% | |
KMI | A | -0.25% | |
MNST | C | -0.25% | |
ETR | B | -0.25% | |
TAP | C | -0.25% | |
SNA | A | -0.25% | |
BMY | B | -0.25% | |
INCY | C | -0.25% | |
SCHW | B | -0.25% | |
CNP | B | -0.25% | |
RJF | A | -0.25% | |
UNH | C | -0.25% | |
ENPH | F | -0.25% | |
NUE | C | -0.25% | |
PEG | A | -0.25% | |
GS | A | -0.25% | |
CNC | D | -0.25% | |
AEP | D | -0.24% | |
MRK | F | -0.24% | |
D | C | -0.24% | |
TRGP | B | -0.24% | |
OKE | A | -0.24% | |
FE | C | -0.24% | |
VTRS | A | -0.24% | |
ED | D | -0.24% | |
KDP | D | -0.24% | |
PFE | D | -0.24% | |
BIIB | F | -0.24% | |
ABBV | D | -0.24% | |
NEE | D | -0.24% | |
WMB | A | -0.24% | |
NEM | D | -0.24% | |
GM | B | -0.24% | |
LEN | D | -0.24% | |
ELV | F | -0.24% | |
KO | D | -0.24% | |
F | C | -0.24% | |
DTE | C | -0.24% | |
GILD | C | -0.24% | |
CTLT | B | -0.24% | |
EIX | B | -0.24% | |
REGN | F | -0.23% | |
NXPI | D | -0.23% | |
VRTX | F | -0.23% | |
LLY | F | -0.23% | |
MRNA | F | -0.23% | |
AMGN | D | -0.23% | |
JNJ | D | -0.23% | |
DHI | D | -0.23% | |
DAY | B | -0.22% | |
NOW | A | -0.22% | |
QCOM | F | -0.22% | |
AVGO | D | -0.22% | |
PLTR | B | -0.22% | |
ADI | D | -0.22% | |
GOOGL | C | -0.22% | |
TXN | C | -0.22% | |
ON | D | -0.22% | |
GOOG | C | -0.22% | |
KHC | F | -0.21% | |
CSCO | B | -0.21% | |
ANET | C | -0.21% | |
AOS | F | -0.21% | |
QRVO | F | -0.21% | |
SWKS | F | -0.21% | |
MET | A | -0.21% | |
GIS | D | -0.21% | |
ADP | B | -0.21% | |
PAYX | C | -0.21% | |
PAYC | B | -0.21% | |
TYL | B | -0.21% | |
MPWR | F | -0.21% | |
IR | B | -0.2% | |
IEX | B | -0.2% | |
AFL | B | -0.2% | |
PARA | C | -0.2% | |
FFIV | B | -0.2% | |
CPB | D | -0.2% | |
ERIE | D | -0.2% | |
AIZ | A | -0.2% | |
FSLR | F | -0.2% | |
PRU | A | -0.2% | |
KEYS | A | -0.2% | |
PFG | D | -0.2% | |
CAH | B | -0.19% | |
TEL | B | -0.19% | |
XYL | D | -0.19% | |
HPE | B | -0.19% | |
PGR | A | -0.19% | |
WBD | C | -0.19% | |
GLW | B | -0.19% | |
PNR | A | -0.19% | |
ALL | A | -0.19% | |
BLDR | D | -0.19% | |
GL | B | -0.19% | |
AIG | B | -0.19% | |
JNPR | F | -0.19% | |
RSG | A | -0.18% | |
CRWD | B | -0.18% | |
EQT | B | -0.18% | |
GEV | B | -0.18% | |
WM | A | -0.18% | |
MDLZ | F | -0.18% | |
COR | B | -0.18% | |
K | A | -0.18% | |
MCK | B | -0.18% | |
CI | F | -0.18% | |
MHK | D | -0.18% | |
APH | A | -0.18% | |
MMM | D | -0.17% | |
ANSS | B | -0.17% | |
GE | D | -0.17% | |
FTNT | C | -0.17% | |
MLM | B | -0.17% | |
NTAP | C | -0.17% | |
DOV | A | -0.17% | |
ITW | B | -0.17% | |
WY | D | -0.17% | |
CTRA | B | -0.17% | |
PTC | A | -0.17% | |
DELL | C | -0.17% | |
KLAC | D | -0.17% | |
VMC | B | -0.17% | |
STX | D | -0.17% | |
WDC | D | -0.17% | |
HSY | F | -0.17% | |
PEP | F | -0.17% | |
AMAT | F | -0.17% | |
PANW | C | -0.16% | |
INTC | D | -0.16% | |
GD | F | -0.16% | |
DVN | F | -0.16% | |
BA | F | -0.16% | |
DGX | A | -0.16% | |
LH | C | -0.16% | |
TXT | D | -0.16% | |
HON | B | -0.16% | |
ADSK | A | -0.16% | |
TER | D | -0.16% | |
TECH | D | -0.15% | |
A | D | -0.15% | |
WAT | B | -0.15% | |
SMCI | F | -0.15% | |
MU | D | -0.15% | |
ADBE | C | -0.15% | |
MTD | D | -0.14% | |
CRL | C | -0.14% | |
CINF | A | -0.14% | |
URI | B | -0.14% | |
TRV | B | -0.14% | |
CB | C | -0.14% | |
HIG | B | -0.14% | |
CAT | B | -0.14% | |
AMD | F | -0.14% | |
ACGL | D | -0.14% | |
EG | C | -0.14% | |
LKQ | D | -0.14% | |
TMO | F | -0.14% | |
EPAM | C | -0.13% | |
WFC | A | -0.13% | |
CTSH | B | -0.13% | |
C | A | -0.13% | |
DE | A | -0.13% | |
WAB | B | -0.13% | |
ACN | C | -0.13% | |
ZBRA | B | -0.13% | |
BKNG | A | -0.13% | |
NVDA | C | -0.13% | |
MCHP | D | -0.13% | |
LDOS | C | -0.13% | |
WRB | A | -0.13% | |
IQV | D | -0.13% | |
SYK | C | -0.12% | |
STE | F | -0.12% | |
ISRG | A | -0.12% | |
CDW | F | -0.12% | |
BAC | A | -0.12% | |
BALL | D | -0.12% | |
JPM | A | -0.12% | |
ZBH | C | -0.12% | |
PCAR | B | -0.12% | |
AMCR | D | -0.12% | |
AME | A | -0.12% | |
VTR | C | -0.11% | |
DVA | B | -0.11% | |
WELL | A | -0.11% | |
EXR | D | -0.11% | |
DOC | D | -0.11% | |
BR | A | -0.11% | |
BXP | D | -0.11% | |
BK | A | -0.11% | |
STT | A | -0.11% | |
HOLX | D | -0.1% | |
PODD | C | -0.1% | |
NWSA | B | -0.1% | |
DHR | F | -0.1% | |
NWS | B | -0.1% | |
RVTY | F | -0.1% | |
ESS | B | -0.1% | |
INVH | D | -0.1% | |
EQR | B | -0.1% | |
FOX | A | -0.1% | |
UDR | B | -0.1% | |
GEHC | F | -0.1% | |
ALGN | D | -0.1% | |
MAA | B | -0.1% | |
FOXA | B | -0.1% | |
AVB | B | -0.1% | |
PSA | D | -0.1% | |
ARE | D | -0.1% | |
CPT | B | -0.1% | |
AXON | A | -0.09% | |
EXPD | D | -0.09% | |
KKR | A | -0.09% | |
AMP | A | -0.09% | |
CHRW | C | -0.09% | |
CF | B | -0.09% | |
BLK | C | -0.09% | |
IVZ | B | -0.09% | |
RMD | C | -0.09% | |
DXCM | D | -0.09% | |
IDXX | F | -0.09% | |
SO | D | -0.08% | |
PPL | B | -0.08% | |
EVRG | A | -0.08% | |
CARR | D | -0.08% | |
LNT | A | -0.08% | |
AEE | A | -0.08% | |
TT | A | -0.08% | |
JCI | C | -0.08% | |
PH | A | -0.08% | |
GNRC | B | -0.08% | |
UNP | C | -0.08% | |
WYNN | D | -0.08% | |
NSC | B | -0.08% | |
OTIS | C | -0.08% | |
CMI | A | -0.08% | |
LMT | D | -0.08% | |
HII | D | -0.08% | |
NOC | D | -0.08% | |
BX | A | -0.08% | |
RTX | C | -0.08% | |
ODFL | B | -0.08% | |
NTRS | A | -0.08% | |
LVS | C | -0.08% | |
MOS | F | -0.08% | |
JBHT | C | -0.08% | |
CSX | B | -0.08% | |
CTVA | C | -0.08% | |
LHX | C | -0.08% | |
FMC | D | -0.08% | |
BEN | C | -0.08% | |
TROW | B | -0.08% | |
LYB | F | -0.07% | |
SW | A | -0.07% | |
FANG | D | -0.07% | |
OXY | D | -0.07% | |
PPG | F | -0.07% | |
COP | C | -0.07% | |
MRO | B | -0.07% | |
EOG | A | -0.07% | |
APA | D | -0.07% | |
DOW | F | -0.07% | |
HES | B | -0.07% | |
PNW | B | -0.07% | |
CE | F | -0.07% | |
ALLE | D | -0.07% | |
DUK | C | -0.07% | |
WEC | A | -0.07% | |
ES | D | -0.07% | |
PCG | A | -0.07% | |
SRE | A | -0.07% | |
XEL | A | -0.07% | |
CMS | C | -0.07% | |
HWM | A | -0.07% | |
FI | A | -0.06% | |
KEY | B | -0.06% | |
RF | A | -0.06% | |
PNC | B | -0.06% | |
MTB | A | -0.06% | |
EW | C | -0.06% | |
ABT | B | -0.06% | |
MDT | D | -0.06% | |
AMT | D | -0.06% | |
BSX | B | -0.06% | |
IP | B | -0.06% | |
KIM | A | -0.06% | |
REG | B | -0.06% | |
AVY | D | -0.06% | |
FRT | B | -0.06% | |
PLD | D | -0.06% | |
SBAC | D | -0.06% | |
VICI | C | -0.06% | |
CCI | D | -0.06% | |
PKG | A | -0.06% | |
O | D | -0.06% | |
SPG | B | -0.06% | |
IRM | D | -0.06% | |
TDG | D | -0.06% | |
SHW | A | -0.06% | |
MA | C | -0.05% | |
AXP | A | -0.05% | |
APD | A | -0.05% | |
SOLV | C | -0.05% | |
IFF | D | -0.05% | |
ECL | D | -0.05% | |
BAX | D | -0.05% | |
WST | C | -0.05% | |
BDX | F | -0.05% | |
TFX | F | -0.05% | |
EMN | D | -0.05% | |
ALB | C | -0.05% | |
DD | D | -0.05% | |
FIS | C | -0.05% | |
JKHY | D | -0.05% | |
HBAN | A | -0.05% | |
TFC | A | -0.05% | |
USB | A | -0.05% | |
CFG | B | -0.05% | |
FITB | A | -0.05% | |
EFX | F | -0.04% | |
WTW | B | -0.04% | |
MCO | B | -0.04% | |
AON | A | -0.04% | |
CBRE | B | -0.04% | |
CSGP | D | -0.04% | |
GPN | B | -0.04% | |
SPGI | C | -0.04% | |
VRSK | A | -0.04% | |
ICE | C | -0.04% | |
FDS | B | -0.04% | |
NDAQ | A | -0.04% | |
MKTX | D | -0.04% | |
CME | A | -0.04% | |
LIN | D | -0.04% | |
MSCI | C | -0.04% | |
ROK | B | -0.03% | |
FICO | B | -0.03% | |
VLTO | D | -0.03% | |
EMR | A | -0.03% | |
NDSN | B | -0.03% | |
FTV | C | -0.03% | |
TRMB | B | -0.03% | |
TDY | B | -0.03% | |
ROP | B | -0.03% | |
AJG | B | -0.03% | |
MMC | B | -0.03% | |
BRO | B | -0.03% |
IEDI: Top Represented Industries & Keywords
SHUS: Top Represented Industries & Keywords