Technical Analysis for HSY - The Hershey Company

Grade Last Price % Change Price Change
A 179.26 1.33% 2.35
HSY closed up 1.33 percent on Friday, July 23, 2021, on 59 percent of normal volume.

Trend Table & Recent EOD Trading Signals

ADX Long Term Intermediate Term Short Term
Weak or Absent Up Up Flat
Historical HSY trend table...

Date Alert Name Type % Chg
180 Bullish Setup Bullish Swing Setup 0.00%
Earnings Movers Other 1.33%
Slingshot Bullish Bullish Swing Setup 0.70%
Upper Bollinger Band Walk Strength 0.70%
Earnings Movers Other 0.70%
Multiple of Ten Bearish Other 0.70%
Overbought Stochastic Strength 0.70%
Shooting Star Candlestick Bearish -0.57%
Stochastic Sell Signal Bearish -0.57%
Lizard Bearish Bearish Day Trade Setup -0.57%
Older End-of-Day Signals for HSY ...

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The Hershey Company Description

The Hershey Company, together with its subsidiaries, engages in manufacturing, marketing, selling, and distributing various chocolate and confectionery products, pantry items, and gum and mint refreshment products worldwide. It offers candy bars, candies, chocolates, toffee bars, sugar free candies, wafer bars, macadamia snack nuts, peanut caramel bars, minis, milk chocolate bars, malted milk balls, peppermint pattie, sugar free peppermint pattie, and chocolate covered fruit juice pieces. The company also provides high-cacao dark chocolate products, such as chocolate bars, tasting squares, and home baking products; and natural and organic chocolate products consisting of chocolate bars, drinking chocolates, and baking products. In addition, it offers a line of refreshment products, such as mints, chewing gum, and bubble gum, as well as pantry items consisting of baking products, toppings, sundae syrups, and hot cocoa mix. Further, the company provides chocolate-covered raisins, peanuts, and almonds; chocolate chips; beverage products; and cooking oil products. The Hershey Company sells its products through sales representatives and food brokers, primarily to wholesale distributors, chain grocery stores, mass merchandisers, chain drug stores, vending companies, wholesale clubs, convenience stores, dollar stores, concessionaires, and department stores. The company was founded in 1894 and is headquartered in Hershey, Pennsylvania.


Sector: Consumer Defensive
Industry: Confectioners
Keywords: S&P 500 Drink Fruit Department Stores Grocery Store Foods Cooking Wholesale Distributor Wholesale Distributors Milk Chocolate Desserts Oil Products Beverage Products Syrup Candy Snack Foods Baking Convenience Foods Confectionery Fruit Juice Peanut Cooking Oil Confectionery Products Food Brokers

Is HSY a Buy, Sell or Hold?

Indicator Bull Case Neutral / Hold Bear Case
50 DMA
200 DMA
ADX Trend
Oversold / Overbought
Relative Strength


Indicator Value
52 Week High 182.22
52 Week Low 134.0
Average Volume 821,150
200-Day Moving Average 157.65
50-Day Moving Average 174.54
20-Day Moving Average 176.57
10-Day Moving Average 178.37
Average True Range 2.29
ADX 17.0
+DI 25.03
-DI 20.19
Chandelier Exit (Long, 3 ATRs) 175.36
Chandelier Exit (Short, 3 ATRs) 176.35
Upper Bollinger Bands 181.12
Lower Bollinger Band 172.02
Percent B (%b) 0.8
BandWidth 5.15
MACD Line 1.61
MACD Signal Line 1.55
MACD Histogram 0.0548
Fundamentals Value
Market Cap 26.45 Billion
Num Shares 148 Million
EPS 5.70
Price-to-Earnings (P/E) Ratio 31.47
Price-to-Sales 3.87
Price-to-Book 14.93
PEG Ratio 4.28
Dividend 3.22
Dividend Yield 1.80%
Pivot Point Level Traditional / Classic Fibonacci Demark Woodie Camarilla
Resistance 4 (R4) 183.18
Resistance 3 (R3) 182.79 181.09 182.52
Resistance 2 (R2) 181.09 180.10 181.29 182.30
Resistance 1 (R1) 180.18 179.48 180.64 180.57 182.09
Pivot Point 178.48 178.48 178.71 178.68 178.48
Support 1 (S1) 177.57 177.49 178.03 177.96 176.43
Support 2 (S2) 175.87 176.87 176.07 176.22
Support 3 (S3) 174.96 175.87 176.00
Support 4 (S4) 175.35