Technical Analysis for HSY - The Hershey Company

Grade Last Price % Change Price Change
grade A 108.14 0.33% 0.36
HSY closed up 0.33 percent on Friday, January 18, 2019, on 74 percent of normal volume. Note that the stock is in overbought territory based on its Slow Stochastic indicator (14, 3, 3) -- sideways movement or a pullback should not be unexpected.

Earnings due: Jan 31

Trend Table & Recent Signals
ADX Long-Term Intermediate-Term Short-Term
Weak or Absent Up Up Up
See historical HSY trend table...

Date Alert Name Type % Chg
Jan 18 Bollinger Band Squeeze Range Contraction 0.00%
Jan 18 Doji - Bearish? Reversal 0.00%
Jan 18 BB Squeeze + Upper Band Touch Range Contraction 0.00%
Jan 18 Overbought Stochastic Strength 0.00%
Jan 18 Upper Bollinger Band Touch Strength 0.00%
Jan 17 Crossed Above 50 DMA Bullish 0.33%
Jan 17 MACD Bullish Centerline Cross Bullish 0.33%
Jan 17 Bollinger Band Squeeze Range Contraction 0.33%
Jan 17 Stochastic Reached Overbought Strength 0.33%
Jan 17 Overbought Stochastic Strength 0.33%

Older signals for HSY ...

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The Hershey Company, together with its subsidiaries, engages in manufacturing, marketing, selling, and distributing various chocolate and confectionery products, pantry items, and gum and mint refreshment products worldwide. It offers candy bars, candies, chocolates, toffee bars, sugar free candies, wafer bars, macadamia snack nuts, peanut caramel bars, minis, milk chocolate bars, malted milk balls, peppermint pattie, sugar free peppermint pattie, and chocolate covered fruit juice pieces. The company also provides high-cacao dark chocolate products, such as chocolate bars, tasting squares, and home baking products; and natural and organic chocolate products consisting of chocolate bars, drinking chocolates, and baking products. In addition, it offers a line of refreshment products, such as mints, chewing gum, and bubble gum, as well as pantry items consisting of baking products, toppings, sundae syrups, and hot cocoa mix. Further, the company provides chocolate-covered raisins, peanuts, and almonds; chocolate chips; beverage products; and cooking oil products. The Hershey Company sells its products through sales representatives and food brokers, primarily to wholesale distributors, chain grocery stores, mass merchandisers, chain drug stores, vending companies, wholesale clubs, convenience stores, dollar stores, concessionaires, and department stores. The company was founded in 1894 and is headquartered in Hershey, Pennsylvania.
Is HSY a Buy, Sell or Hold?
Indicator Bull Case Neutral / Hold Bear Case
50 DMA
200 DMA
ADX Trend
Oversold / Overbought
Relative Strength
Summary: Counts: 3 bullish, 0 bearish and 2 neutral indicators. You may wish to incorporate that into your trading strategies.
Indicator Value
52 Week High 111.0561
52 Week Low 89.1
Average Volume 1,268,117
200-Day Moving Average 99.9121
50-Day Moving Average 107.0818
20-Day Moving Average 106.3025
10-Day Moving Average 106.734
Average True Range 1.8855
ADX 7.63
+DI 20.307
-DI 16.3554
Chandelier Exit (Long, 3 ATRs ) 103.6635
Chandelier Exit (Short, 3 ATRs ) 107.7665
Upper Bollinger Band 108.3114
Lower Bollinger Band 104.2936
Percent B (%b) 0.96
BandWidth 3.779591
MACD Line 0.1941
MACD Signal Line -0.0517
MACD Histogram 0.2458
Fundamentals Value
Market Cap 22.97 Billion
Num Shares 212 Million
EPS 3.13
Price-to-Earnings (P/E) Ratio 34.55
Price-to-Sales 2.91
Price-to-Book 25.55
PEG Ratio 2.65
Dividend 2.62
Dividend Yield 2.42%
Pivot Point Level Traditional / Classic Fibonacci Demark Woodie Camarilla
Resistance 4 (R4) 110.02
Resistance 3 (R3) 109.94 109.25 109.70
Resistance 2 (R2) 109.25 108.77 109.28 109.60
Resistance 1 (R1) 108.69 108.47 108.97 108.77 109.49
Pivot Point 108.00 108.00 108.14 108.03 108.00
Support 1 (S1) 107.44 107.52 107.72 107.52 106.79
Support 2 (S2) 106.75 107.22 106.78 106.68
Support 3 (S3) 106.19 106.75 106.58
Support 4 (S4) 106.27