Technical Analysis for HSY - The Hershey Company

Grade Last Price % Change Price Change
grade D 141.135 0.52% 0.73
HSY closed up 0.64 percent on Monday, September 28, 2020, on 67 percent of normal volume. Its advance stalled at its 200 day moving average, an important long-term support / resistance line.

Trend Table & Recent EOD Signals

ADX Long Term Intermediate Term Short Term
Strong Flat Down Up
Historical HSY trend table...

Date Alert Name Type % Chg
200 DMA Resistance Bearish 0.52%
1,2,3 Retracement Bearish Bearish Swing Setup 0.52%
Non-ADX 1,2,3,4 Bearish Bearish Swing Setup 0.52%
Doji - Bearish? Reversal 0.52%
Multiple of Ten Bullish Other 0.52%
Gapped Up Strength 0.52%
Up 3 Days in a Row Strength 0.52%
1,2,3 Retracement Bearish Bearish Swing Setup 1.16%
Non-ADX 1,2,3,4 Bearish Bearish Swing Setup 1.16%
Lower Bollinger Band Walk Weakness 1.16%
Older End-of-Day Gignals for HSY ...

   Recent Intraday Alerts -- Get these alerts pushed to you via our Mobile App

Alert Time
Gap Up Closed about 2 hours ago
60 Minute Opening Range Breakdown about 2 hours ago
Rose Above 200 DMA about 4 hours ago
200 DMA Support about 4 hours ago
1.5x Volume Pace about 4 hours ago
View Earlier Intraday Alerts

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The Hershey Company, together with its subsidiaries, engages in manufacturing, marketing, selling, and distributing various chocolate and confectionery products, pantry items, and gum and mint refreshment products worldwide. It offers candy bars, candies, chocolates, toffee bars, sugar free candies, wafer bars, macadamia snack nuts, peanut caramel bars, minis, milk chocolate bars, malted milk balls, peppermint pattie, sugar free peppermint pattie, and chocolate covered fruit juice pieces. The company also provides high-cacao dark chocolate products, such as chocolate bars, tasting squares, and home baking products; and natural and organic chocolate products consisting of chocolate bars, drinking chocolates, and baking products. In addition, it offers a line of refreshment products, such as mints, chewing gum, and bubble gum, as well as pantry items consisting of baking products, toppings, sundae syrups, and hot cocoa mix. Further, the company provides chocolate-covered raisins, peanuts, and almonds; chocolate chips; beverage products; and cooking oil products. The Hershey Company sells its products through sales representatives and food brokers, primarily to wholesale distributors, chain grocery stores, mass merchandisers, chain drug stores, vending companies, wholesale clubs, convenience stores, dollar stores, concessionaires, and department stores. The company was founded in 1894 and is headquartered in Hershey, Pennsylvania.
Manufacturing Food And Drink Foods Beverage Products Oil Products Snack Foods Convenience Foods Confectionery Products Food Brokers Candy Desserts Chocolate

Is HSY a Buy, Sell or Hold?

Indicator Bull Case Neutral / Hold Bear Case
50 DMA
200 DMA
ADX Trend
Oversold / Overbought
Relative Strength


Indicator Value
52 Week High 161.83
52 Week Low 109.88
Average Volume 880,356
200-Day Moving Average 141.57
50-Day Moving Average 144.53
20-Day Moving Average 143.27
10-Day Moving Average 139.33
Average True Range 2.89
ADX 31.13
+DI 16.99
-DI 27.79
Chandelier Exit (Long, 3 ATRs ) 143.50
Chandelier Exit (Short, 3 ATRs ) 142.68
Upper Bollinger Band 152.42
Lower Bollinger Band 134.11
Percent B (%b) 0.34
BandWidth 12.78
MACD Line -2.01
MACD Signal Line -1.37
MACD Histogram -0.634
Fundamentals Value
Market Cap 29.83 Billion
Num Shares 212 Million
EPS 3.13
Price-to-Earnings (P/E) Ratio 44.86
Price-to-Sales 2.91
Price-to-Book 25.55
PEG Ratio 2.65
Dividend 2.62
Dividend Yield 1.87%
Pivot Point Level Traditional / Classic Fibonacci Demark Woodie Camarilla
Resistance 4 (R4) 143.82
Resistance 3 (R3) 143.94 142.93 143.25
Resistance 2 (R2) 142.93 142.06 142.87 143.06
Resistance 1 (R1) 141.67 141.53 142.30 141.55 142.87
Pivot Point 140.66 140.66 140.98 140.60 140.66
Support 1 (S1) 139.40 139.79 140.03 139.28 137.95
Support 2 (S2) 138.39 139.26 138.33 137.76
Support 3 (S3) 137.13 138.39 137.57
Support 4 (S4) 137.01