Technical Analysis for HSY - The Hershey Company

Grade Last Price % Change Price Change
F 149.685 0.04% 0.06
HSY closed up 0.59 percent on Wednesday, January 20, 2021, on 83 percent of normal volume. The stock exhibited some range contraction during this trading session as price made an NR7 -- narrowest range of the last seven sessions.
Earnings due: Jan 28
*** please verify all earnings dates ***

Trend Table & Recent EOD Signals

ADX Long Term Intermediate Term Short Term
Weak or Absent Up Flat Flat
Historical HSY trend table...

Date Alert Name Type % Chg
Stochastic Buy Signal Bullish 0.10%
NR7 Range Contraction 0.10%
Lower Bollinger Band Walk Weakness 0.10%
Up 3 Days in a Row Strength 0.10%
Lower Bollinger Band Touch Weakness 0.10%
20 DMA Resistance Bearish 0.69%
50 DMA Resistance Bearish 0.69%
Cup with Handle Other 0.69%
Multiple of Ten Bearish Other 0.69%
Oversold Stochastic Weakness 0.69%
Older End-of-Day Signals for HSY ...

   Recent Intraday Alerts -- Get these alerts pushed to you via our Mobile App

Alert Time
10 DMA Support 25 minutes ago
Rose Above 10 DMA 25 minutes ago
60 Minute Opening Range Breakdown about 3 hours ago
Rose Above Previous Day's High about 4 hours ago
10 DMA Resistance about 4 hours ago
View Earlier Intraday Alerts

Get a Trading Assistant

Let us help you stay on top of your investments. We will alert you to important technical developments on your portfolio & watchlist.


The Hershey Company Description

The Hershey Company, together with its subsidiaries, engages in manufacturing, marketing, selling, and distributing various chocolate and confectionery products, pantry items, and gum and mint refreshment products worldwide. It offers candy bars, candies, chocolates, toffee bars, sugar free candies, wafer bars, macadamia snack nuts, peanut caramel bars, minis, milk chocolate bars, malted milk balls, peppermint pattie, sugar free peppermint pattie, and chocolate covered fruit juice pieces. The company also provides high-cacao dark chocolate products, such as chocolate bars, tasting squares, and home baking products; and natural and organic chocolate products consisting of chocolate bars, drinking chocolates, and baking products. In addition, it offers a line of refreshment products, such as mints, chewing gum, and bubble gum, as well as pantry items consisting of baking products, toppings, sundae syrups, and hot cocoa mix. Further, the company provides chocolate-covered raisins, peanuts, and almonds; chocolate chips; beverage products; and cooking oil products. The Hershey Company sells its products through sales representatives and food brokers, primarily to wholesale distributors, chain grocery stores, mass merchandisers, chain drug stores, vending companies, wholesale clubs, convenience stores, dollar stores, concessionaires, and department stores. The company was founded in 1894 and is headquartered in Hershey, Pennsylvania.


Sector: Consumer Defensive
Industry: Confectioners
Keywords: Drink Fruit Department Stores Grocery Store Foods Cooking Wholesale Distributor Wholesale Distributors Milk Desserts Chocolate Oil Products Pepper Syrup Beverage Products Candy Baking Convenience Foods Snack Foods Confectionery Fruit Juice Peanut Cooking Oil Confectionery Products Food Brokers

Is HSY a Buy, Sell or Hold?

Indicator Bull Case Neutral / Hold Bear Case
50 DMA
200 DMA
ADX Trend
Oversold / Overbought
Relative Strength


Indicator Value
52 Week High 161.83
52 Week Low 109.88
Average Volume 831,167
200-Day Moving Average 142.04
50-Day Moving Average 150.29
20-Day Moving Average 150.18
10-Day Moving Average 149.81
Average True Range 2.44
ADX 14.69
+DI 18.63
-DI 20.17
Chandelier Exit (Long, 3 ATRs ) 146.61
Chandelier Exit (Short, 3 ATRs ) 154.17
Upper Bollinger Band 152.72
Lower Bollinger Band 147.64
Percent B (%b) 0.39
BandWidth 3.38
MACD Line -0.21
MACD Signal Line 0.09
MACD Histogram -0.298
Fundamentals Value
Market Cap 22.07 Billion
Num Shares 148 Million
EPS 5.70
Price-to-Earnings (P/E) Ratio 26.26
Price-to-Sales 3.87
Price-to-Book 14.93
PEG Ratio 4.28
Dividend 3.22
Dividend Yield 2.15%
Pivot Point Level Traditional / Classic Fibonacci Demark Woodie Camarilla
Resistance 4 (R4) 152.86
Resistance 3 (R3) 152.54 151.14 152.32
Resistance 2 (R2) 151.14 150.32 151.30 152.14
Resistance 1 (R1) 150.39 149.81 150.77 150.71 151.96
Pivot Point 148.99 148.99 149.18 149.15 148.99
Support 1 (S1) 148.24 148.17 148.62 148.56 147.30
Support 2 (S2) 146.84 147.66 147.00 147.12
Support 3 (S3) 146.09 146.84 146.94
Support 4 (S4) 146.41