Technical Analysis for HSY - The Hershey Company

Grade Last Price % Change Price Change
A 159.5 -0.38% -0.61
HSY closed down 0.38 percent on Friday, April 9, 2021, on 75 percent of normal volume.
Earnings due: Apr 21
*** please verify all earnings dates ***

Trend Table & Recent EOD Signals

ADX Long Term Intermediate Term Short Term
Strong Up Up Flat
Historical HSY trend table...

Date Alert Name Type % Chg
MACD Bearish Signal Line Cross Bearish 0.00%
1,2,3 Pullback Bullish Bullish Swing Setup 0.00%
Non-ADX 1,2,3,4 Bullish Bullish Swing Setup 0.00%
Three Weeks Tight Range Contraction 0.00%
Multiple of Ten Bearish Other 0.00%
Overbought Stochastic Strength 0.00%
Down 3 Days in a Row Weakness 0.00%
Multiple of Ten Bullish Other -0.38%
Overbought Stochastic Strength -0.38%
NR7 Range Contraction -0.67%
Older End-of-Day Signals for HSY ...

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The Hershey Company Description

The Hershey Company, together with its subsidiaries, engages in manufacturing, marketing, selling, and distributing various chocolate and confectionery products, pantry items, and gum and mint refreshment products worldwide. It offers candy bars, candies, chocolates, toffee bars, sugar free candies, wafer bars, macadamia snack nuts, peanut caramel bars, minis, milk chocolate bars, malted milk balls, peppermint pattie, sugar free peppermint pattie, and chocolate covered fruit juice pieces. The company also provides high-cacao dark chocolate products, such as chocolate bars, tasting squares, and home baking products; and natural and organic chocolate products consisting of chocolate bars, drinking chocolates, and baking products. In addition, it offers a line of refreshment products, such as mints, chewing gum, and bubble gum, as well as pantry items consisting of baking products, toppings, sundae syrups, and hot cocoa mix. Further, the company provides chocolate-covered raisins, peanuts, and almonds; chocolate chips; beverage products; and cooking oil products. The Hershey Company sells its products through sales representatives and food brokers, primarily to wholesale distributors, chain grocery stores, mass merchandisers, chain drug stores, vending companies, wholesale clubs, convenience stores, dollar stores, concessionaires, and department stores. The company was founded in 1894 and is headquartered in Hershey, Pennsylvania.


Sector: Consumer Defensive
Industry: Confectioners
Keywords: Drink Fruit Department Stores Grocery Store Foods Cooking Wholesale Distributor Wholesale Distributors Milk Desserts Chocolate Oil Products Beverage Products Candy Syrup Baking Convenience Foods Snack Foods Confectionery Fruit Juice Peanut Cooking Oil Confectionery Products Food Brokers

Is HSY a Buy, Sell or Hold?

Indicator Bull Case Neutral / Hold Bear Case
50 DMA
200 DMA
ADX Trend
Oversold / Overbought
Relative Strength


Indicator Value
52 Week High 161.71
52 Week Low 125.5
Average Volume 906,174
200-Day Moving Average 146.65
50-Day Moving Average 152.11
20-Day Moving Average 157.43
10-Day Moving Average 159.65
Average True Range 2.48
ADX 36.43
+DI 21.75
-DI 12.56
Chandelier Exit (Long, 3 ATRs ) 154.26
Chandelier Exit (Short, 3 ATRs ) 156.50
Upper Bollinger Band 162.61
Lower Bollinger Band 152.26
Percent B (%b) 0.7
BandWidth 6.57
MACD Line 2.43
MACD Signal Line 2.45
MACD Histogram -0.0169
Fundamentals Value
Market Cap 23.53 Billion
Num Shares 148 Million
EPS 5.70
Price-to-Earnings (P/E) Ratio 28.00
Price-to-Sales 3.87
Price-to-Book 14.93
PEG Ratio 4.28
Dividend 3.22
Dividend Yield 2.02%
Pivot Point Level Traditional / Classic Fibonacci Demark Woodie Camarilla
Resistance 4 (R4) 162.76
Resistance 3 (R3) 162.83 161.82 162.21
Resistance 2 (R2) 161.82 160.99 161.78 162.03
Resistance 1 (R1) 160.66 160.48 160.16 160.59 161.85
Pivot Point 159.65 159.65 159.40 159.61 159.65
Support 1 (S1) 158.49 158.82 157.99 158.42 157.15
Support 2 (S2) 157.48 158.31 157.44 156.97
Support 3 (S3) 156.32 157.48 156.79
Support 4 (S4) 156.25