Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience food products primarily in North America, Europe, Latin America, and the Asia Pacific. Its principal products include ready-to-eat cereals and convenience foods, such as cookies, crackers, savory snacks, frozen foods, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and veggie foods. The company markets cereal products under the Kellogg's name; and cookies, crackers, crisps, and other convenience foods under various brands, such as Kellogg's, Keebler, Cheez-It, Murray, Austin, and Famous Amos. Kellogg Company sells its products for grocery trade and to supermarkets directly, as well as through brokers and distributors. The company was founded in 1906 and is headquartered in Battle Creek, Michigan.