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Crocs, Inc., together with its subsidiaries, engages in the design, manufacture, marketing, and distribution of footwear, apparel, and accessories for men, women, and children in the Americas, Europe, and Asia. It designs and sells a range of footwear and accessories that utilize its proprietary closed cell-resin, called Croslite. The company's products include casual and athletic shoes, shoe charms, boots, sandals, sneakers, mules, and flats. It also provides leather and ethylene vinyl acetate based sandals primarily for the beach, adventure, and action sports markets. The company sells its products through the United States and international retailers and distributors, as well as directly to consumers through its company-operated retail stores, outlets, kiosks, and Web stores. As of December 31, 2012, it operated 121 kiosks located in malls and other high foot traffic areas; 287 retail stores; 129 outlet stores; and 43 Web stores. The company was founded in 1999 and is headquartered in Niwot, Colorado.