The Household & Personal Products industry is a sector of the consumer goods industry that produces and distributes products used in the home and for personal care. These products include items such as cleaning supplies, laundry detergents, air fresheners, shampoos, toothpaste, and other toiletries. The industry also includes companies that manufacture and distribute products such as kitchen appliances, furniture, and bedding. The industry is highly competitive and companies must continually innovate and develop new products to stay ahead of the competition. Companies in the industry must also be aware of changing consumer trends and preferences in order to remain successful.