Technical Analysis for KR - Kroger Company (The)

Grade Last Price % Change Price Change
grade C 28.15 0.25% 0.07
KR closed up 0.25 percent on Friday, January 17, 2020, on 88 percent of normal volume. The stock exhibited some range contraction during this trading session as price made an NR7 -- narrowest range of the last seven sessions. Note that the stock is in oversold territory based on its Slow Stochastic indicator (14, 3, 3) -- sideways movement or a bounce should not be unexpected.

Trend Table & Recent Signals

ADX Long Term Intermediate Term Short Term
Weak or Absent Up Up Down
Historical KR trend table...

Date Alert Name Type % Chg
Non-ADX 1,2,3,4 Bullish Bullish Swing Setup 0.00%
Bollinger Band Squeeze Range Contraction 0.00%
NR7 Range Contraction 0.00%
Lower Bollinger Band Walk Weakness 0.00%
Stochastic Reached Oversold Weakness 0.00%
BB Squeeze + Lower Band Touch Range Contraction 0.00%
Inside Day Range Contraction 0.00%
Lower Bollinger Band Touch Weakness 0.00%
Oversold Stochastic Weakness 0.00%
Bollinger Band Squeeze Range Contraction 0.25%

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The Kroger Co., together with its subsidiaries, operates as a retailer in the United States. The company also manufactures and processes food for sale in its supermarkets. It operates retail food and drug stores, multi-department stores, jewelry stores, and convenience stores. The company's combination food and drug stores provide natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce. Its multi-department stores sell a range of general merchandise items, such as apparel, home fashion and furnishings, electronics, automotive products, toys, and fine jewelry. The company's marketplace stores include full-service grocery and pharmacy departments, as well as general merchandise comprising outdoor living products, electronics, home goods, and toys. Its price impact warehouse stores provide grocery, and health and beauty care items, as well as meat, dairy, baked goods, and fresh produce items. The company operates supermarkets and multi-department stores under two dozen banners, including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs, and Smith's. As of February 2, 2013, it operated 2,424 supermarkets and multi-department stores, of these stores 1,169 had fuel centers, as well as operated 786 convenience stores and 328 fine jewelry stores. The Kroger Co. was founded in 1883 and is based in Cincinnati, Ohio.
Food Electronics Retailing Trade Retailers Distribution Marketing) Grocery Store Automotive Products Supermarket Kroger Outdoor Living Products Retail Food

Is KR a Buy, Sell or Hold?

Indicator Bull Case Neutral / Hold Bear Case
50 DMA
200 DMA
ADX Trend
Oversold / Overbought
Relative Strength


Indicator Value
52 Week High 29.97
52 Week Low 20.7
Average Volume 6,381,668
200-Day Moving Average 24.94
50-Day Moving Average 27.87
20-Day Moving Average 28.66
10-Day Moving Average 28.44
Average True Range 0.48
ADX 14.42
+DI 14.18
-DI 15.13
Chandelier Exit (Long, 3 ATRs ) 27.77
Chandelier Exit (Short, 3 ATRs ) 29.45
Upper Bollinger Band 29.25
Lower Bollinger Band 28.07
Percent B (%b) 0.07
BandWidth 4.13
MACD Line 0.12
MACD Signal Line 0.26
MACD Histogram -0.1397
Fundamentals Value
Market Cap 25.04 Billion
Num Shares 890 Million
EPS 1.65
Price-to-Earnings (P/E) Ratio 17.06
Price-to-Sales 0.16
Price-to-Book 3.02
PEG Ratio -4.30
Dividend 0.50
Dividend Yield 1.78%
Pivot Point Level Traditional / Classic Fibonacci Demark Woodie Camarilla
Resistance 4 (R4) 28.63
Resistance 3 (R3) 28.64 28.49 28.55
Resistance 2 (R2) 28.49 28.37 28.49 28.52
Resistance 1 (R1) 28.32 28.29 28.41 28.31 28.50
Pivot Point 28.17 28.17 28.21 28.17 28.17
Support 1 (S1) 28.00 28.05 28.09 27.99 27.80
Support 2 (S2) 27.85 27.97 27.85 27.78
Support 3 (S3) 27.68 27.85 27.75
Support 4 (S4) 27.67