Technical Analysis for KR - Kroger Company (The)

Grade Last Price % Change Price Change
grade B 33.7 1.69% 0.56
KR closed up 1.69 percent on Friday, January 15, 2021, on 1.18 times normal volume. It was able to bounce off of its 200 day moving average, an important long-term support line.

Trend Table & Recent EOD Signals

ADX Long Term Intermediate Term Short Term
Weak or Absent Up Up Up
Historical KR trend table...

Date Alert Name Type % Chg
200 DMA Support Bullish 0.00%
Pocket Pivot Bullish Swing Setup 0.00%
Upper Bollinger Band Walk Strength 0.00%
Above Upper BB Strength 0.00%
Up 3 Days in a Row Strength 0.00%
Upper Bollinger Band Touch Strength 0.00%
Crossed Above 200 DMA Bullish 1.69%
Expansion Pivot Buy Setup Bullish Swing Setup 1.69%
Pocket Pivot Bullish Swing Setup 1.69%
Wide Range Bar Range Expansion 1.69%
Older End-of-Day Signals for KR ...

   Recent Intraday Alerts -- Get these alerts pushed to you via our Mobile App

Alert Time
Possible Pocket Pivot about 23 hours ago
Up 3% 1 day ago
2x Volume Pace 1 day ago
1.5x Volume Pace 1 day ago
200 DMA Support 1 day ago
View Earlier Intraday Alerts

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Kroger Company (The) Description

The Kroger Co., together with its subsidiaries, operates as a retailer in the United States. The company also manufactures and processes food for sale in its supermarkets. It operates retail food and drug stores, multi-department stores, jewelry stores, and convenience stores. The company's combination food and drug stores provide natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce. Its multi-department stores sell a range of general merchandise items, such as apparel, home fashion and furnishings, electronics, automotive products, toys, and fine jewelry. The company's marketplace stores include full-service grocery and pharmacy departments, as well as general merchandise comprising outdoor living products, electronics, home goods, and toys. Its price impact warehouse stores provide grocery, and health and beauty care items, as well as meat, dairy, baked goods, and fresh produce items. The company operates supermarkets and multi-department stores under two dozen banners, including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs, and Smith's. As of February 2, 2013, it operated 2,424 supermarkets and multi-department stores, of these stores 1,169 had fuel centers, as well as operated 786 convenience stores and 328 fine jewelry stores. The Kroger Co. was founded in 1883 and is based in Cincinnati, Ohio.


Sector: Consumer Defensive
Industry: Grocery Stores
Keywords: Electronics Eye Retailing Department Stores Grocery Store Retailers Automotive Product Automotive Products Natural Food Retail Food Supermarket Fred Meyer Jewel Outdoor Living Products

Is KR a Buy, Sell or Hold?

Indicator Bull Case Neutral / Hold Bear Case
50 DMA
200 DMA
ADX Trend
Oversold / Overbought
Relative Strength


Indicator Value
52 Week High 37.22
52 Week Low 26.8
Average Volume 11,461,819
200-Day Moving Average 33.10
50-Day Moving Average 31.86
20-Day Moving Average 31.72
10-Day Moving Average 32.18
Average True Range 0.69
ADX 17.76
+DI 36.49
-DI 12.22
Chandelier Exit (Long, 3 ATRs ) 32.14
Chandelier Exit (Short, 3 ATRs ) 32.43
Upper Bollinger Band 33.11
Lower Bollinger Band 30.33
Percent B (%b) 1.21
BandWidth 8.75
MACD Line 0.27
MACD Signal Line 0.05
MACD Histogram 0.2202
Fundamentals Value
Market Cap 26.09 Billion
Num Shares 774 Million
EPS 3.74
Price-to-Earnings (P/E) Ratio 9.02
Price-to-Sales 0.20
Price-to-Book 2.56
PEG Ratio 1.93
Dividend 0.72
Dividend Yield 2.14%
Pivot Point Level Traditional / Classic Fibonacci Demark Woodie Camarilla
Resistance 4 (R4) 35.70
Resistance 3 (R3) 35.65 34.93 35.36
Resistance 2 (R2) 34.93 34.43 34.96 35.25
Resistance 1 (R1) 34.32 34.11 34.63 34.37 35.14
Pivot Point 33.60 33.60 33.76 33.63 33.60
Support 1 (S1) 32.99 33.10 33.30 33.04 32.26
Support 2 (S2) 32.27 32.78 32.30 32.15
Support 3 (S3) 31.66 32.27 32.04
Support 4 (S4) 31.71