ServiceNow, Inc. engages in the provision of cloud-based services to automate enterprise IT operations primarily in North America, Europe, the Middle East, Africa, and the Asia Pacific. Its services comprise management applications, including project management, IT cost management, and IT governance, risk and compliance; operational applications, such as incident management, problem management, change management, release management, service catalog and request management, and software development lifecycle management; and infrastructure applications consisting of configuration management, discovery, asset management, and orchestration. The company offers service automation platform and custom applications; professional services, including implementation services, and customer guidance on implementation, as well as integration and implementation projects, and development of custom applications; training and certification solutions; and technical support through Web, phone, online documentation, and an online forum. ServiceNow, Inc. sells its products directly, as well as through strategic resellers and system integrators. It operates data centers in eleven locations in the United States, Canada, the United Kingdom, the Netherlands, Switzerland, and Australia. The company, formerly known as Service-now.com, was founded in 2004 and is headquartered in San Diego, California.