PSL vs. DIVL ETF Comparison

Comparison of PowerShares Dynamic Consumer Staples (PSL) to Madison Dividend Value ETF (DIVL)
PSL

PowerShares Dynamic Consumer Staples

PSL Description

The PowerShares Dynamic Consumer Staples Sector Portfolio (Fund) is based on the Dynamic Consumer Staples Sector IntellidexSM Index (Intellidex Index). The Fund will normally invest at least 90% of its total assets in common stocks that comprise the Index. The Intellidex Index thoroughly evaluates companies based on a variety of investment merit criteria, including: price momentum, earnings momentum, quality, management action, and value. The Underlying Intellidex Index is comprised of common stocks of 60 US consumer staples companies. These are companies that are principally engaged in the businesses of providing consumer goods and services that have non-cyclical characteristics, including tobacco, textiles, food and beverage, and non-discretionary retail. The Fund and the Index are rebalanced and reconstituted quarterly in February, May, August and November.

Grade (RS Rating)

Last Trade

$107.56

Average Daily Volume

2,465

Number of Holdings *

42

* may have additional holdings in another (foreign) market
DIVL

Madison Dividend Value ETF

DIVL Description The fund seeks to achieve its investment objective by investing in equity securities of companies with a market capitalization of over $1 billion and a history of paying dividends, with the ability to increase dividends over time. Under normal market conditions, the fund will invest at least 80% of its net assets (including any borrowings for investment purposes) in dividend paying equity securities. The fund may also invest up to 50% of its common stock allocation in foreign securities, including ADRs and emerging market securities.

Grade (RS Rating)

Last Trade

$22.53

Average Daily Volume

2,676

Number of Holdings *

36

* may have additional holdings in another (foreign) market
Performance
Period PSL DIVL
30 Days 6.20% 1.65%
60 Days 5.94% 4.77%
90 Days 7.10% 5.98%
12 Months 27.80% 21.78%
2 Overlapping Holdings
Symbol Grade Weight in PSL Weight in DIVL Overlap
PEP F 2.34% 1.32% 1.32%
PG C 2.98% 1.41% 1.41%
PSL Overweight 40 Positions Relative to DIVL
Symbol Grade Weight
SFM A 4.04%
CHD A 3.56%
MO A 3.56%
CASY A 3.32%
SCI B 3.27%
COST A 3.23%
FRPT A 3.19%
MNST C 3.14%
KR B 2.97%
USFD A 2.92%
BRBR A 2.84%
ATGE B 2.79%
HRB D 2.74%
LRN A 2.68%
PM B 2.68%
KDP F 2.63%
CALM A 2.61%
BJ A 2.59%
COKE C 2.34%
PFGC B 2.13%
TAP C 2.08%
LAUR A 2.07%
INGR C 2.0%
UNFI A 1.98%
SYY D 1.97%
SPB C 1.96%
MDLZ F 1.95%
LOPE C 1.83%
HSY F 1.8%
PRDO B 1.78%
STZ D 1.76%
POST C 1.76%
WDFC B 1.69%
VITL D 1.68%
IPAR B 1.61%
BFAM D 1.61%
STRA C 1.49%
CHEF A 1.48%
HAIN D 1.41%
KLG B 1.35%
PSL Underweight 34 Positions Relative to DIVL
Symbol Grade Weight
MS A -4.78%
FAST B -4.53%
ADP A -4.51%
BLK B -3.99%
HON C -3.92%
TXN C -3.85%
HD B -3.83%
ABBV F -3.54%
JPM A -3.52%
LOW C -3.29%
EOG A -3.17%
CVX A -3.1%
CMCSA B -2.82%
JNJ C -2.77%
UNP C -2.74%
NEE C -2.69%
HPE B -2.65%
MDT D -2.64%
CME B -2.63%
BAC A -2.61%
AMT C -2.58%
COP C -2.57%
USB A -2.54%
MKC C -2.35%
APD A -2.29%
D C -2.28%
CMI A -2.16%
DGX A -2.02%
XOM B -1.91%
NKE F -1.36%
ABT B -1.25%
DE B -1.14%
PAYX B -1.13%
CL D -0.99%
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