DIVL vs. BOUT ETF Comparison

Comparison of Madison Dividend Value ETF (DIVL) to Innovator IBD Breakout Opportunities ETF (BOUT)

DIVL

Madison Dividend Value ETF

DIVL Description

The fund seeks to achieve its investment objective by investing in equity securities of companies with a market capitalization of over $1 billion and a history of paying dividends, with the ability to increase dividends over time. Under normal market conditions, the fund will invest at least 80% of its net assets (including any borrowings for investment purposes) in dividend paying equity securities. The fund may also invest up to 50% of its common stock allocation in foreign securities, including ADRs and emerging market securities.

Grade (RS Rating)

Last Trade

$22.38

Average Daily Volume

2,652

Number of Holdings ^*

* may have additional holdings in another (foreign) market

BOUT

Innovator IBD Breakout Opportunities ETF

BOUT Description

The investment seeks to track, before fees and expenses, the performance of the IBD® Breakout Stocks Index (the "index"). The fund will normally invest at least 80% of its net assets (including investment borrowings) in the equity securities that comprise the index. The index seeks to provide opportunistic investment exposure to those stocks with the potential to "break out," or experience a period of sustained price growth beyond the stock's recent "resistance level," with consideration for various market conditions. The fund is non-diversified. BOUT uses technical analysis to find stocks that are likely to breakout. The funds index relies on an algorithm that establishes a base price (a recent high) for each eligible security. The index then follows the trend for each stock. Selected stocks are ranked by a combination of relative strength and fundamental factors, and then weighted in fixed tiers according to this ranking. In addition, BOUT will move 50% of its portfolio into T-bills based on market signals: a rapid increase in either margin debt or overall stock prices, combined with slowing reversing momentum in the S&P 500. The T-bill position will remain in place until the S&P 500 falls by 50% or show indications of rising momentum. BOUT is rebalanced and reconstituted weekly after the close on Friday. The frequent rebalance schedule means the fund will be highly responsive to the technical factors that drive its strategy, but could also experience high turnover.

Grade (RS Rating)

Last Trade

$39.19

Average Daily Volume

2,773

Number of Holdings ^*

* may have additional holdings in another (foreign) market

Performance

Period	DIVL	BOUT
30 Days	1.17%	6.19%
60 Days	5.51%	8.92%
90 Days	7.27%	9.60%
12 Months	22.33%	31.11%

1 Overlapping Holdings

	Symbol	Grade	Weight in DIVL	Weight in BOUT	Overlap
	MS	A	4.62%	4.47%	4.47%

DIVL Overweight 35 Positions Relative to BOUT

Symbol	Grade	Weight
FAST	B	4.57%
ADP	A	4.54%
ABBV	F	4.17%
TXN	B	4.05%
HD	B	3.76%
HON	B	3.68%
JPM	A	3.43%
LOW	B	3.23%
AMT	F	3.07%
CVX	A	2.99%
EOG	A	2.95%
D	D	2.86%
JNJ	D	2.85%
UNP	D	2.81%
MDT	D	2.69%
HPE	B	2.66%
NEE	D	2.65%
CME	B	2.6%
COP	C	2.55%
BAC	A	2.54%
USB	B	2.49%
MKC	D	2.39%
APD	B	2.26%
CMI	A	2.09%
DGX	B	2.0%
CMCSA	B	1.98%
XOM	B	1.91%
PG	C	1.37%
NKE	F	1.36%
PEP	D	1.31%
ABT	C	1.25%
DE	D	1.18%
PAYX	B	1.13%
CL	F	0.98%
HSY	F	0.93%

DIVL Underweight 43 Positions Relative to BOUT

Symbol	Grade	Weight
PACS	F	-4.48%
LBRDK	C	-4.44%
NEM	F	-4.42%
VIK	A	-4.39%
EXPE	B	-4.28%
EQIX	B	-4.25%
AHR	B	-4.24%
IDCC	B	-4.01%
ETN	B	-3.82%
SPGI	C	-3.81%
EQH	B	-3.78%
CRM	B	-3.73%
BAH	C	-3.73%
DVA	C	-3.71%
PGR	A	-3.63%
CRDO	C	-2.87%
VRNS	C	-2.61%
ULS	C	-2.59%
IR	A	-2.49%
DT	C	-2.49%
NMIH	D	-2.44%
ONON	B	-2.35%
COLL	F	-2.23%
TSM	C	-1.31%
TBBK	B	-1.28%
NOW	A	-1.27%
CDNA	D	-1.24%
SCCO	F	-1.22%
SN	C	-1.2%
TCOM	C	-1.14%
BEKE	C	-1.06%
ROAD	B	-0.45%
AXON	B	-0.43%
TPH	C	-0.42%
IBKR	A	-0.42%
CWAN	B	-0.42%
AVGO	C	-0.42%
ALKT	C	-0.42%
GMED	B	-0.41%
CORT	B	-0.41%
ACGL	C	-0.4%
PLMR	A	-0.39%
JD	C	-0.38%