MRAD vs. DDIV ETF Comparison

Comparison of SmartETFs Advertising & Marketing Technology ETF (MRAD) to First Trust Dorsey Wright Momentum & Dividend ETF (DDIV)
MRAD

SmartETFs Advertising & Marketing Technology ETF

MRAD Description

Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF is an exchange traded fund launched and managed by Guinness Atkinson Asset Management, Inc. It is co-managed by Penserra Capital Management, LLC. It invests in public equity markets of global region. It invests in stocks of companies operating across industrials, commercial and professional services, commercial services and supplies, office services and supplies, outsourced business services, consumer discretionary, media and entertainment, media, advertising, telemarketing and telephone soliciting services, marketing services, public relations services, broadcasting, retailing, internet and direct marketing retail, internet and direct marketing retail, information technology, software and services, application hosting services, application service providers (asps), customer relationship management (crm), online direct marketing, software, application software, enterprise software, customer relationship management (crm) software, marketing automation software, internet marketing automation software, communication services, companies that develop, produce, or distribute advertising, and marketing products and services, especially in ways that are related to digital media or make advertising or marketing more tailored or efficient. sectors. It invests in growth and value stocks of companies across diversified market capitalization. The fund employs fundamental analysis to create its portfolio. It employs proprietary research to create its portfolio. Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF was formed on September 21, 2020 and is domiciled in the United States.

Grade (RS Rating)

Last Trade

$14.83

Average Daily Volume

242

Number of Holdings *

21

* may have additional holdings in another (foreign) market
DDIV

First Trust Dorsey Wright Momentum & Dividend ETF

DDIV Description The First Trust Dorsey Wright Momentum & Dividend ETF, formerly the First Trust RBA Quality Income ETF, seeks investment results that correspond generally to the price and yield (before the Fund's fees and expenses) of an index called the Dorsey Wright Momentum Plus Dividend Yield Index (the "Index"). Under normal conditions, the Fund will invest at least 90% of its net assets (including investment borrowings) in the equity securities that comprise the Index. The Fund, using an indexing investment approach, attempts to replicate, before fees and expenses, the performance of the Index. The Fund's investment advisor seeks a correlation of 0.95 or better (before fees and expenses) between the Fund's performance and the performance of the Index; a figure of 1.00 would represent perfect correlation. The Index is owned and was developed by Nasdaq, Inc. (the "Index Provider"). The Dorsey Wright Momentum Plus Dividend Yield Index is a rules-based equity index that is designed to track the overall performance of the 50 highest dividend yielding stocks within the NASDAQ US Large Mid Cap Index that maintain high levels of relative strength. To construct the index, Dorsey, Wright & Associates (DWA) begins with the eligible constituents of the NASDAQ US Large Mid Cap Index. These eligible constituents are determined after meeting certain criteria, including maintaining a minimum average daily dollar volume of $1 million for the 30-day period prior to evaluation. Each security is assigned a relative strength score based on its forward price momentum compared to the momentum of a broad market benchmark index. Securities that exhibit a minimum level of relative strength are eligible for inclusion in the index. Eligible securities are then ranked based upon their current dividend yield, and the top 50 securities with the highest dividend yield are selected for inclusion in the index. The securities are then weighted, with greater weights given to securities with higher dividend yields. The index is reconstituted and rebalanced quarterly.

Grade (RS Rating)

Last Trade

$32.75

Average Daily Volume

7,926

Number of Holdings *

50

* may have additional holdings in another (foreign) market
Performance
Period MRAD DDIV
30 Days -3.81% -3.29%
60 Days -5.76% 1.63%
90 Days -3.56% 8.71%
12 Months 10.56% 22.94%
0 Overlapping Holdings
Symbol Grade Weight in MRAD Weight in DDIV Overlap
MRAD Overweight 21 Positions Relative to DDIV
Symbol Grade Weight
GOOGL A 5.2%
HUBS D 4.67%
CRTO A 4.66%
PUBM A 4.51%
TTD B 4.5%
AMZN B 4.47%
CRM D 4.24%
META D 4.17%
ADBE D 3.85%
MGNI D 3.73%
SPT F 3.42%
PEGA D 3.28%
TEAM F 3.14%
RAMP D 3.14%
DV D 3.09%
BIDU C 3.04%
ZI D 2.83%
TTGT D 2.48%
ROKU F 2.46%
APPS F 1.25%
YNDX C 1.08%
MRAD Underweight 50 Positions Relative to DDIV
Symbol Grade Weight
STWD C -5.39%
OMF A -5.36%
OKE B -4.1%
SPG D -4.05%
LAMR A -3.65%
ORI A -2.94%
CRBG A -2.83%
RHP D -2.82%
DRI F -2.76%
IRM D -2.75%
TPR D -2.68%
IBM D -2.61%
STX C -2.57%
OWL B -2.47%
CG D -2.45%
ARES A -2.44%
WELL A -2.42%
HRB B -2.4%
PSX D -2.22%
PKG C -2.14%
GPS C -2.02%
WSO A -1.99%
BX D -1.93%
SSB D -1.88%
AFL A -1.82%
VLO B -1.77%
NRG A -1.68%
JPM A -1.68%
ALL B -1.6%
DKS B -1.46%
ITW D -1.45%
KR B -1.42%
GRMN A -1.28%
NTAP B -1.24%
FAST C -1.23%
AIG A -1.22%
RGA A -1.14%
CAH D -1.12%
TRV C -1.04%
RL D -1.04%
FANG B -1.03%
TRGP B -1.02%
PBF B -0.95%
TXRH A -0.91%
COF B -0.89%
HLI A -0.88%
CE C -0.88%
RPM C -0.8%
AVGO D -0.79%
NXPI B -0.79%
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