COWS vs. RPV ETF Comparison

Comparison of Amplify Cash Flow Dividend Leaders ETF (COWS) to Guggenheim S&P 500 Pure Value ETF (RPV)
COWS

Amplify Cash Flow Dividend Leaders ETF

COWS Description

COWS is an index tracking fund utilizing a replication strategy. The index strategy aims to invest in US stocks of companies perceived to be stable and pay dividends. The starting investment universe considers the 1000 most liquid US-listed companies, excluding the financial sector. Filtering this universe, the 100 highest ranked free cash flow yielding stocks, as measured by equally weighting the stocks average trailing and forward cash flow yield. Companies with no forward estimates for free cash flow yields or earnings are removed. The investment universe is then filtered to identify dividend paying stocks with three years of uninterrupted dividend growth. Stocks with a payout ratio greater than 75% are eliminated. The top 10% of dividend yielding stocks are selected for the index. This process results in 40-100 stocks being selected and initially equally weighted in the index. Industry exposure is capped at 24%. Index holdings are reconstituted and rebalanced on a quarterly basis.

Grade (RS Rating)

Last Trade

$29.24

Average Daily Volume

7,015

Number of Holdings *

53

* may have additional holdings in another (foreign) market
RPV

Guggenheim S&P 500 Pure Value ETF

RPV Description The investment seeks to replicate as closely as possible, before fees and expenses, the performance of the S&P 500 Pure Value Index Total Return. The fund will invest at least 90% of its net assets, plus any borrowings for investment purposes, in the equity securities included in the underlying index. The underlying index is narrow in focus, containing only those S&P 500 companies with strong value characteristics as selected by S&P. It may hold up to 10% of its assets in securities not included in the underlying index. The fund is non-diversified.

Grade (RS Rating)

Last Trade

$88.73

Average Daily Volume

140,890

Number of Holdings *

93

* may have additional holdings in another (foreign) market
Performance
Period COWS RPV
30 Days -1.62% 1.06%
60 Days -0.72% -0.29%
90 Days 4.59% 5.80%
12 Months 23.96% 26.95%
7 Overlapping Holdings
Symbol Grade Weight in COWS Weight in RPV Overlap
BEN B 1.83% 0.59% 0.59%
BWA D 1.38% 1.23% 1.23%
FDX C 2.27% 0.51% 0.51%
MCK C 1.24% 1.3% 1.24%
PARA C 2.02% 1.75% 1.75%
T A 1.66% 0.93% 0.93%
VLO F 1.83% 1.72% 1.72%
COWS Overweight 46 Positions Relative to RPV
Symbol Grade Weight
VST B 3.66%
SNA A 2.85%
OC B 2.68%
CMCSA A 2.58%
BC C 2.54%
TKR C 2.52%
CF B 2.49%
FNF C 2.47%
EBAY D 2.44%
SLB F 2.4%
MRO C 2.38%
G C 2.35%
HAL F 2.34%
WSM F 2.33%
TPR A 2.19%
SWKS F 2.09%
NXST A 2.09%
SM F 2.06%
BMY A 1.96%
PVH C 1.96%
ALSN A 1.93%
PTEN F 1.9%
ASO F 1.77%
MUR F 1.75%
NOV F 1.74%
MGY C 1.71%
GAP D 1.68%
BBWI F 1.67%
PR F 1.65%
OGN D 1.56%
MTDR D 1.56%
DVN F 1.53%
AEO F 1.51%
OLN F 1.46%
TMUS B 1.38%
LEA F 1.38%
AYI A 1.34%
VNT B 1.33%
CSCO B 1.32%
IPG F 1.32%
DNB B 1.31%
RL B 1.29%
OSK C 1.28%
SAIC A 1.23%
INGR C 1.17%
ENS F 1.17%
COWS Underweight 86 Positions Relative to RPV
Symbol Grade Weight
GM B -4.69%
BRK.A D -3.81%
UAL A -3.43%
MHK D -2.63%
F D -2.4%
VTRS B -2.19%
TSN D -2.15%
C A -2.1%
CFG A -1.99%
KR A -1.91%
IVZ A -1.9%
BG F -1.61%
CVS F -1.55%
KMX F -1.47%
PSX F -1.44%
CNC D -1.43%
NRG B -1.42%
SW A -1.4%
COR A -1.37%
HPE A -1.36%
TFC C -1.34%
SYF B -1.33%
COF A -1.32%
IP A -1.32%
UHS D -1.31%
CI D -1.3%
BBY D -1.27%
MTB B -1.25%
CAH B -1.2%
WBD C -1.16%
PRU B -1.09%
BK B -1.08%
WFC B -1.08%
BAC B -1.07%
L C -1.05%
LUV A -1.0%
AIG B -0.99%
ADM F -0.95%
HBAN B -0.93%
KHC D -0.92%
STT A -0.91%
RF B -0.9%
WBA C -0.89%
KEY B -0.88%
MOS B -0.82%
HIG D -0.8%
GS B -0.8%
IFF D -0.77%
TAP D -0.77%
MET C -0.73%
FITB B -0.67%
SWK D -0.65%
PNC B -0.65%
AIZ D -0.63%
KMI B -0.62%
EVRG C -0.6%
VZ D -0.59%
ALL C -0.59%
CINF B -0.59%
TRV B -0.58%
EMN C -0.57%
FOXA A -0.57%
PNW D -0.57%
USB B -0.56%
CTVA A -0.56%
EG F -0.55%
CHRW C -0.55%
PFG C -0.54%
EQT C -0.54%
CAG D -0.54%
TGT D -0.54%
DOW F -0.54%
HPQ B -0.53%
ES D -0.53%
SYY D -0.5%
ARE F -0.48%
HSIC D -0.48%
LYB F -0.46%
ELV F -0.44%
CVX A -0.44%
NWSA A -0.39%
LKQ F -0.38%
ALB C -0.37%
FOX A -0.28%
HUM F -0.25%
NWS A -0.12%
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