Technical Analysis for BC - Brunswick Corporation

Brunswick Corporation designs, manufactures, and markets recreation products worldwide. Its Marine Engine segment offers sterndrive propulsion systems, and inboard and outboard engines under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Sport Jet, Mercury Jet Drive, MotorGuide, Axius, and Zeus brands; and marine electronics and control integration systems, steering systems, instruments, controls, propellers, trolling motors, fuel systems, service parts, and marine lubricants under the Quicksilver, Mercury Precision Parts, Mercury Propellers, Attwood, Land ‘N' Sea, Kellogg Marine Supply, Diversified Marine Products, Sea Choice, and MotorGuide brands, as well as supplies integrated diesel propulsion systems. This segment serves independent boat builders and end-users, as well as local, state, and foreign governments through a network of marine dealers and distributors, specialty marine retailers, and marine service centers. The company's Boat segment manufactures and markets fiberglass boats, fishing boats, utility and inflatable boats, pontoon and deck boats, yachts, cruisers, and runabouts under the Sea Ray, Bayliner, Meridian, Boston Whaler, Lund, Crestliner, Cypress Cay, Harris FloteBote, Lowe, and Princecraft brands. Its Fitness segment provides cardiovascular fitness equipment, such as treadmills, total body cross-trainers, stair climbers, and stationary exercise bicycles; and strength-training equipment to health clubs, fitness facilities, the military, governmental agencies, corporations, hotels, schools, and universities under the Life Fitness and Hammer Strength brands. The company's Bowling and Billiards segment offers capital bowling equipment, bowling balls, and aftermarket products; bowling consumer products; and billiards tables and accessories, as well as operates 95 bowling centers in the United States, Canada, and Europe. Brunswick Corporation was founded in 1845 and is headquartered in Lake Forest, Illinois.