MRAD vs. WFH ETF Comparison

Comparison of SmartETFs Advertising & Marketing Technology ETF (MRAD) to Direxion Work From Home ETF (WFH)
MRAD

SmartETFs Advertising & Marketing Technology ETF

MRAD Description

Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF is an exchange traded fund launched and managed by Guinness Atkinson Asset Management, Inc. It is co-managed by Penserra Capital Management, LLC. It invests in public equity markets of global region. It invests in stocks of companies operating across industrials, commercial and professional services, commercial services and supplies, office services and supplies, outsourced business services, consumer discretionary, media and entertainment, media, advertising, telemarketing and telephone soliciting services, marketing services, public relations services, broadcasting, retailing, internet and direct marketing retail, internet and direct marketing retail, information technology, software and services, application hosting services, application service providers (asps), customer relationship management (crm), online direct marketing, software, application software, enterprise software, customer relationship management (crm) software, marketing automation software, internet marketing automation software, communication services, companies that develop, produce, or distribute advertising, and marketing products and services, especially in ways that are related to digital media or make advertising or marketing more tailored or efficient. sectors. It invests in growth and value stocks of companies across diversified market capitalization. The fund employs fundamental analysis to create its portfolio. It employs proprietary research to create its portfolio. Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF was formed on September 21, 2020 and is domiciled in the United States.

Grade (RS Rating)

Last Trade

$14.56

Average Daily Volume

243

Number of Holdings *

21

* may have additional holdings in another (foreign) market
WFH

Direxion Work From Home ETF

WFH Description The Direxion Work From Home ETF offers exposure to companies across four technology pillars, allowing investors to gain exposure to those companies that stand to benefit from an increasingly flexible work environment. The four pillars include Cloud Technologies, Cybersecurity, Online Project and Document Management, and Remote Communications. Companies are selected for inclusion in the index by ARTIS, a proprietary natural language processing algorithm, which uses key words to evaluate large volumes of publicly available information, such as annual reports, business descriptions and financial news.

Grade (RS Rating)

Last Trade

$52.59

Average Daily Volume

1,736

Number of Holdings *

39

* may have additional holdings in another (foreign) market
Performance
Period MRAD WFH
30 Days -7.05% -6.92%
60 Days -7.47% -10.26%
90 Days -3.99% -6.01%
12 Months 7.86% 26.39%
8 Overlapping Holdings
Symbol Grade Weight in MRAD Weight in WFH Overlap
ADBE F 3.85% 2.32% 2.32%
AMZN B 4.47% 2.73% 2.73%
CRM D 4.24% 2.38% 2.38%
GOOGL A 5.2% 3.45% 3.45%
HUBS B 4.67% 2.73% 2.73%
META D 4.17% 2.36% 2.36%
PEGA C 3.28% 2.57% 2.57%
TEAM F 3.14% 2.39% 2.39%
MRAD Overweight 13 Positions Relative to WFH
Symbol Grade Weight
CRTO A 4.66%
PUBM A 4.51%
TTD B 4.5%
MGNI D 3.73%
SPT F 3.42%
RAMP F 3.14%
DV F 3.09%
BIDU C 3.04%
ZI D 2.83%
TTGT D 2.48%
ROKU F 2.46%
APPS F 1.25%
YNDX C 1.08%
MRAD Underweight 31 Positions Relative to WFH
Symbol Grade Weight
SNX A -2.93%
DOCU A -2.88%
ORCL D -2.76%
PANW B -2.76%
YY D -2.76%
MSFT C -2.67%
AVGO D -2.63%
VZ C -2.62%
NOW D -2.58%
CSCO D -2.57%
NTAP B -2.55%
RNG D -2.5%
CYBR D -2.48%
WDAY F -2.48%
NTCT D -2.47%
ZM F -2.46%
SMAR D -2.44%
CRWD D -2.43%
BOX D -2.39%
NET C -2.38%
FTNT D -2.37%
ZS F -2.31%
MRVL D -2.26%
DOCN C -2.26%
IBM D -2.25%
OKTA C -2.24%
MOMO C -2.24%
XRX F -2.22%
EGHT F -2.17%
S C -2.13%
ATUS D -2.12%
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