MRAD vs. VOX ETF Comparison

Comparison of SmartETFs Advertising & Marketing Technology ETF (MRAD) to Vanguard Telecom ETF - DNQ (VOX)
MRAD

SmartETFs Advertising & Marketing Technology ETF

MRAD Description

Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF is an exchange traded fund launched and managed by Guinness Atkinson Asset Management, Inc. It is co-managed by Penserra Capital Management, LLC. It invests in public equity markets of global region. It invests in stocks of companies operating across industrials, commercial and professional services, commercial services and supplies, office services and supplies, outsourced business services, consumer discretionary, media and entertainment, media, advertising, telemarketing and telephone soliciting services, marketing services, public relations services, broadcasting, retailing, internet and direct marketing retail, internet and direct marketing retail, information technology, software and services, application hosting services, application service providers (asps), customer relationship management (crm), online direct marketing, software, application software, enterprise software, customer relationship management (crm) software, marketing automation software, internet marketing automation software, communication services, companies that develop, produce, or distribute advertising, and marketing products and services, especially in ways that are related to digital media or make advertising or marketing more tailored or efficient. sectors. It invests in growth and value stocks of companies across diversified market capitalization. The fund employs fundamental analysis to create its portfolio. It employs proprietary research to create its portfolio. Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF was formed on September 21, 2020 and is domiciled in the United States.

Grade (RS Rating)

Last Trade

$14.71

Average Daily Volume

291

Number of Holdings *

21

* may have additional holdings in another (foreign) market
VOX

Vanguard Telecom ETF - DNQ

VOX Description The investment seeks to track the performance of a benchmark index. The fund employs an indexing investment approach designed to track the performance of the MSCI US Investable Market Index (IMI)/Telecommunication Services 25/50, an index made up of stocks of large, mid-size, and small U.S. companies within the telecommunication services sector, as classified under the Global Industry Classification Standard. It attempts to replicate the target index by investing all, or substantially all, of its assets in the stocks that make up the index, holding each stock in approximately the same proportion as its weighting in the index. The fund is non-diversified.

Grade (RS Rating)

Last Trade

$135.41

Average Daily Volume

163,203

Number of Holdings *

101

* may have additional holdings in another (foreign) market
Performance
Period MRAD VOX
30 Days -2.38% 1.10%
60 Days 0.76% 5.10%
90 Days -3.31% 6.54%
12 Months -3.07% 28.01%
8 Overlapping Holdings
Symbol Grade Weight in MRAD Weight in VOX Overlap
GOOGL A 5.09% 14.14% 5.09%
META B 4.42% 20.02% 4.42%
MGNI B 5.24% 0.11% 0.11%
PUBM D 3.95% 0.09% 0.09%
ROKU F 2.41% 0.7% 0.7%
TTD B 4.91% 1.54% 1.54%
TTGT B 2.65% 0.07% 0.07%
ZI F 2.03% 0.42% 0.42%
MRAD Overweight 13 Positions Relative to VOX
Symbol Grade Weight
CRTO C 4.73%
AMZN B 4.38%
HUBS D 4.21%
CRM F 3.57%
ADBE C 3.52%
PEGA D 2.94%
RAMP F 2.88%
BIDU F 2.81%
TEAM F 2.72%
SPT D 2.18%
DV F 1.83%
YNDX C 1.64%
APPS F 1.08%
MRAD Underweight 93 Positions Relative to VOX
Symbol Grade Weight
GOOG A -11.3%
VZ C -4.52%
DIS D -4.36%
CMCSA F -4.18%
NFLX A -4.11%
T B -3.62%
TMUS B -2.88%
EA B -1.45%
SNAP B -1.29%
TTWO B -1.26%
CHTR C -1.2%
PINS B -1.13%
OMC D -1.12%
RBLX F -1.03%
WBD F -1.01%
LYV D -0.92%
IPG F -0.92%
NWSA B -0.82%
MTCH C -0.8%
FOXA B -0.74%
NYT B -0.65%
LBRDK D -0.54%
NXST D -0.53%
EDR A -0.47%
PARA F -0.44%
FYBR B -0.42%
FOX B -0.41%
WMG D -0.41%
IAC F -0.35%
IRDM F -0.34%
NWS B -0.29%
MSGS C -0.28%
CCOI F -0.27%
TRIP F -0.27%
YELP F -0.26%
TGNA F -0.25%
ZD C -0.23%
SIRI F -0.21%
SATS C -0.19%
CARG B -0.19%
CNK C -0.18%
CABO F -0.17%
WLY C -0.16%
TDS B -0.15%
LBRDA D -0.13%
LUMN F -0.12%
GSAT F -0.1%
LILAK B -0.1%
MSGE D -0.1%
CARS B -0.1%
LGF.A D -0.1%
SSTK C -0.1%
RDDT B -0.09%
SCHL F -0.09%
QNST D -0.09%
BMBL D -0.09%
IAS D -0.07%
LGF.A D -0.07%
IMAX F -0.07%
THRY F -0.07%
USM B -0.06%
AMC D -0.06%
GOGO D -0.06%
IDT D -0.06%
SHEN D -0.06%
ZIP F -0.06%
GTN F -0.05%
ADV F -0.05%
VMEO C -0.05%
STGW C -0.05%
CCO F -0.04%
BOC F -0.04%
ATUS D -0.04%
CDLX F -0.04%
ATEX D -0.04%
FUBO F -0.04%
EB F -0.04%
MAX D -0.04%
BAND D -0.04%
LILA B -0.03%
MCS D -0.03%
AMCX C -0.03%
CNSL B -0.03%
GCI B -0.03%
ANGI F -0.02%
WOW C -0.02%
MYPS F -0.02%
ATNI F -0.02%
IHRT F -0.02%
SSP F -0.02%
SKLZ C -0.01%
OB B -0.01%
SST F -0.0%
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