MRAD vs. DIVL ETF Comparison

Comparison of SmartETFs Advertising & Marketing Technology ETF (MRAD) to Madison Dividend Value ETF (DIVL)
MRAD

SmartETFs Advertising & Marketing Technology ETF

MRAD Description

Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF is an exchange traded fund launched and managed by Guinness Atkinson Asset Management, Inc. It is co-managed by Penserra Capital Management, LLC. It invests in public equity markets of global region. It invests in stocks of companies operating across industrials, commercial and professional services, commercial services and supplies, office services and supplies, outsourced business services, consumer discretionary, media and entertainment, media, advertising, telemarketing and telephone soliciting services, marketing services, public relations services, broadcasting, retailing, internet and direct marketing retail, internet and direct marketing retail, information technology, software and services, application hosting services, application service providers (asps), customer relationship management (crm), online direct marketing, software, application software, enterprise software, customer relationship management (crm) software, marketing automation software, internet marketing automation software, communication services, companies that develop, produce, or distribute advertising, and marketing products and services, especially in ways that are related to digital media or make advertising or marketing more tailored or efficient. sectors. It invests in growth and value stocks of companies across diversified market capitalization. The fund employs fundamental analysis to create its portfolio. It employs proprietary research to create its portfolio. Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF was formed on September 21, 2020 and is domiciled in the United States.

Grade (RS Rating)

Last Trade

$15.38

Average Daily Volume

182

Number of Holdings *

8

* may have additional holdings in another (foreign) market
DIVL

Madison Dividend Value ETF

DIVL Description The fund seeks to achieve its investment objective by investing in equity securities of companies with a market capitalization of over $1 billion and a history of paying dividends, with the ability to increase dividends over time. Under normal market conditions, the fund will invest at least 80% of its net assets (including any borrowings for investment purposes) in dividend paying equity securities. The fund may also invest up to 50% of its common stock allocation in foreign securities, including ADRs and emerging market securities.

Grade (RS Rating)

Last Trade

$22.27

Average Daily Volume

2,694

Number of Holdings *

36

* may have additional holdings in another (foreign) market
Performance
Period MRAD DIVL
30 Days 0.80% 0.60%
60 Days 1.44% 3.59%
90 Days 2.55% 6.29%
12 Months 22.57% 20.64%
0 Overlapping Holdings
Symbol Grade Weight in MRAD Weight in DIVL Overlap
MRAD Overweight 8 Positions Relative to DIVL
Symbol Grade Weight
META C 5.11%
TTD B 5.03%
CRTO D 4.9%
MGNI B 4.52%
AMZN B 4.39%
GOOGL B 4.12%
CRM B 4.01%
ADBE D 3.96%
MRAD Underweight 36 Positions Relative to DIVL
Symbol Grade Weight
MS B -4.78%
FAST B -4.53%
ADP B -4.51%
BLK B -3.99%
HON B -3.92%
TXN C -3.85%
HD C -3.83%
ABBV F -3.54%
JPM B -3.52%
LOW C -3.29%
EOG A -3.17%
CVX A -3.1%
CMCSA B -2.82%
JNJ D -2.77%
UNP D -2.74%
NEE C -2.69%
HPE B -2.65%
MDT D -2.64%
CME A -2.63%
BAC A -2.61%
AMT D -2.58%
COP B -2.57%
USB A -2.54%
MKC C -2.35%
APD A -2.29%
D C -2.28%
CMI A -2.16%
DGX A -2.02%
XOM A -1.91%
PG C -1.41%
NKE F -1.36%
PEP F -1.32%
ABT B -1.25%
DE C -1.14%
PAYX B -1.13%
CL D -0.99%
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