Advertising Stocks List

Advertising Stocks Recent News

Date Stock Title
Feb 7 MGNI Magnite to help boost advertising on Musk's X - report
Feb 6 DRCT Direct Digital Holdings Launches AI Council to Bridge the AI Gap for Small and Medium-size Business Advertisers
Feb 6 CRTO What Analysts Are Saying About Criteo Stock
Feb 6 CRTO Criteo SA (CRTO) Q4 2024 Earnings Call Highlights: Strong Growth in Retail Media and Financial ...
Feb 5 CRTO Why Criteo Stock Popped 18% Higher Today
Feb 5 CRTO Criteo (CRTO) Q4 2024 Earnings Call Transcript
Feb 5 SSTK Getty Images Needed $1 Billion of Cash ASAP, So JPMorgan Got Creative
Feb 5 DTSS Datasea sees Q2 revenue rising 81% to $20.5 million
Feb 5 CRTO Criteo targets mid-single digit growth in 2025 amid AI innovation and retail media expansion
Feb 5 CRTO Criteo S.A. (CRTO) Q4 2024 Earnings Call Transcript
Feb 5 CRTO Criteo shares jump on earnings beat, driven by strong client integrations
Feb 5 CRTO Here's What Key Metrics Tell Us About Criteo (CRTO) Q4 Earnings
Feb 5 DTSS Datasea Pre-Announces Second Quarter Revenue of $20.5 Million, up 81% Year-over-Year
Feb 5 CRTO Criteo S.A. beats Q4 top-line and bottom-line estimates; initiates Q1 and FY25 outlook
Feb 5 CRTO CRITEO REPORTS RECORD FOURTH QUARTER 2024 RESULTS
Feb 5 CRTO Earnings Scheduled For February 5, 2025
Feb 4 CRTO Criteo S.A. Q4 2024 Earnings Preview
Feb 4 OUT OUTFRONT Media Names Industry Veteran Nick Brien Interim CEO to Guide the Company's Next Chapter of Strategic Growth and Innovation
Feb 4 OPRA Opera introduces Opera Air - the first browser to actively improve your wellbeing
Feb 3 OUT OUTFRONT Media Spotlights Black Creativity with Renewed Ad Age Collaboration and 'Moments in Culture' Campaign
Advertising

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.
Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short.
Commercial ads often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful.
Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, "Madison Avenue" advertising.Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Internationally, the largest ("big four") advertising-agency groups are Interpublic, Omnicom, Publicis, and WPP.In Latin, advertere means "to turn towards".

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