DIVL vs. HDV ETF Comparison

Comparison of Madison Dividend Value ETF (DIVL) to iShares High Dividend ETF (HDV)

DIVL

Madison Dividend Value ETF

DIVL Description

The fund seeks to achieve its investment objective by investing in equity securities of companies with a market capitalization of over $1 billion and a history of paying dividends, with the ability to increase dividends over time. Under normal market conditions, the fund will invest at least 80% of its net assets (including any borrowings for investment purposes) in dividend paying equity securities. The fund may also invest up to 50% of its common stock allocation in foreign securities, including ADRs and emerging market securities.

Grade (RS Rating)

Last Trade

$22.71

Average Daily Volume

2,673

Number of Holdings ^*

* may have additional holdings in another (foreign) market

HDV

iShares High Dividend ETF

HDV Description

The investment seeks to track the investment results of an index composed of relatively high dividend paying U.S. equities. The fund generally invests at least 90% of its assets in the securities of the underlying index or in depositary receipts representing securities of the underlying index. It seeks to track the investment results of the MorningstarÂ® Dividend Yield Focus IndexSM (the "underlying index"), which offers exposure to high quality U.S.-domiciled companies that have had strong financial health and an ability to sustain above average dividend payouts. The fund is non-diversified.

Grade (RS Rating)

Last Trade

$120.79

Average Daily Volume

386,622

Number of Holdings ^*

* may have additional holdings in another (foreign) market

Performance

Period	DIVL	HDV
30 Days	2.44%	1.45%
60 Days	5.00%	2.77%
90 Days	6.85%	4.36%
12 Months	22.78%	27.18%

10 Overlapping Holdings

Symbol	Grade	Weight in DIVL	Weight in HDV	Overlap
ABBV	D	3.54%	5.23%	3.54%
COP	C	2.57%	2.19%	2.19%
CVX	A	3.1%	7.11%	3.1%
EOG	A	3.17%	1.31%	1.31%
JNJ	D	2.77%	6.03%	2.77%
MDT	D	2.64%	1.87%	1.87%
PAYX	C	1.13%	0.76%	0.76%
PEP	F	1.32%	3.84%	1.32%
TXN	C	3.85%	2.65%	2.65%
XOM	B	1.91%	10.17%	1.91%

DIVL Overweight 26 Positions Relative to HDV

Symbol	Grade	Weight
MS	A	4.78%
FAST	B	4.53%
ADP	B	4.51%
BLK	C	3.99%
HON	B	3.92%
HD	A	3.83%
JPM	A	3.52%
LOW	D	3.29%
CMCSA	B	2.82%
UNP	C	2.74%
NEE	D	2.69%
HPE	B	2.65%
CME	A	2.63%
BAC	A	2.61%
AMT	D	2.58%
USB	A	2.54%
MKC	D	2.35%
APD	A	2.29%
D	C	2.28%
CMI	A	2.16%
DGX	A	2.02%
PG	A	1.41%
NKE	D	1.36%
ABT	B	1.25%
DE	A	1.14%
CL	D	0.99%

DIVL Underweight 65 Positions Relative to HDV

Symbol	Grade	Weight
PM	B	-4.53%
T	A	-4.52%
CSCO	B	-4.17%
MO	A	-3.82%
MRK	F	-3.67%
KO	D	-3.66%
IBM	C	-3.35%
DUK	C	-1.68%
SO	D	-1.68%
PNC	B	-1.64%
BX	A	-1.64%
KMI	A	-1.59%
WMB	A	-1.58%
OKE	A	-1.51%
LMT	D	-1.39%
PSX	C	-1.09%
DOW	F	-0.95%
SRE	A	-0.95%
AEP	D	-0.93%
KMB	D	-0.83%
TROW	B	-0.7%
PEG	A	-0.69%
LYB	F	-0.67%
GIS	D	-0.65%
EIX	B	-0.64%
WEC	A	-0.58%
SYY	B	-0.55%
DVN	F	-0.48%
FE	C	-0.44%
DTE	C	-0.44%
PPL	B	-0.43%
AEE	A	-0.42%
DRI	B	-0.4%
CTRA	B	-0.38%
AMCR	D	-0.37%
CLX	B	-0.34%
EVRG	A	-0.34%
CMS	C	-0.33%
OMC	C	-0.32%
CINF	A	-0.31%
NI	A	-0.28%
SNA	A	-0.28%
ATO	A	-0.28%
GPC	D	-0.28%
LNT	A	-0.27%
EMN	D	-0.22%
DTM	B	-0.21%
SWKS	F	-0.2%
OGE	B	-0.19%
EXE	B	-0.18%
AM	A	-0.18%
JHG	A	-0.14%
APAM	B	-0.13%
INGR	B	-0.12%
WU	D	-0.12%
NFG	A	-0.11%
IDA	A	-0.11%
MC	C	-0.11%
NJR	A	-0.1%
MSM	C	-0.09%
ALE	A	-0.09%
RDN	C	-0.08%
VCTR	B	-0.05%
CNS	B	-0.04%
REYN	D	-0.03%