CVRD vs. FTDS ETF Comparison

Comparison of Madison Covered Call ETF (CVRD) to First Trust Dividend Strength ETF (FTDS)

CVRD

Madison Covered Call ETF

CVRD Description

The fund will seek to achieve its objectives by (1) investing in common stocks of equity securities that pay dividends and (2) writing (i.e., selling) covered call options on a substantial portion of its portfolio of securities. Under normal market conditions, the fund will invest at least 80% of its net assets (including any borrowings for investment purposes) in equity securities of companies, including other investment companies.

Grade (RS Rating)

Last Trade

$19.58

Average Daily Volume

6,650

Number of Holdings ^*

* may have additional holdings in another (foreign) market

FTDS

First Trust Dividend Strength ETF

FTDS Description

The fund will normally invest at least 90% of its net assets (plus any borrowings for investment purposes) in the common stocks and real estate investment companies (?REITs?) that comprise the index. The index is designed to provide exposure to well-capitalized companies with a history of increasing their dividends. The term ?well-capitalized? reflects companies that have strong balance sheets with durable cash flow and a record of profitability.

Grade (RS Rating)

Last Trade

$54.22

Average Daily Volume

1,388

Number of Holdings ^*

* may have additional holdings in another (foreign) market

Performance

Period	CVRD	FTDS
30 Days	0.26%	2.96%
60 Days	1.28%	5.11%
90 Days	1.98%	5.28%
12 Months	8.96%	27.74%

5 Overlapping Holdings

Symbol	Grade	Weight in CVRD	Weight in FTDS	Overlap
ADM	D	1.98%	1.83%	1.83%
APD	A	2.37%	1.86%	1.86%
COP	C	1.32%	2.09%	1.32%
HON	C	2.35%	2.0%	2.0%
UNP	C	1.52%	1.95%	1.52%

CVRD Overweight 37 Positions Relative to FTDS

Symbol	Grade	Weight
CSCO	B	3.92%
LVS	B	3.7%
CME	B	3.69%
GOOG	C	3.44%
ADBE	C	3.24%
V	A	3.17%
PYPL	B	3.02%
STZ	D	2.89%
MDT	D	2.82%
CMCSA	B	2.81%
TMUS	B	2.59%
ABT	B	2.55%
MSFT	D	2.49%
ACN	B	2.33%
AES	F	2.19%
A	D	2.18%
UPS	C	2.1%
AMZN	C	2.08%
EMR	B	2.04%
MCHP	F	2.04%
AMD	F	1.86%
TXN	C	1.77%
LH	B	1.72%
LOW	C	1.7%
AMT	C	1.67%
PEP	F	1.67%
MTDR	B	1.6%
APH	A	1.57%
HPE	B	1.54%
JNJ	C	1.47%
GLW	B	1.43%
DHR	F	1.42%
FAST	B	1.26%
ROST	D	1.03%
RIG	D	0.83%
DLTR	F	0.8%
APA	D	0.66%

CVRD Underweight 43 Positions Relative to FTDS

Symbol	Grade	Weight
GRMN	B	-2.5%
CBSH	B	-2.32%
WH	B	-2.31%
HOMB	A	-2.28%
CFR	B	-2.27%
EWBC	A	-2.26%
SNA	A	-2.18%
UNM	A	-2.16%
CTRA	B	-2.12%
DGX	A	-2.11%
CINF	A	-2.11%
EQH	C	-2.11%
NOV	C	-2.11%
CMI	A	-2.1%
RLI	A	-2.09%
PCAR	B	-2.08%
EOG	A	-2.08%
LW	C	-2.06%
THG	A	-2.06%
OSK	C	-2.06%
ORI	A	-2.0%
GD	D	-1.99%
CF	A	-1.99%
ALL	A	-1.99%
QCOM	F	-1.95%
TGT	F	-1.94%
NXPI	D	-1.91%
BG	D	-1.91%
DVN	F	-1.9%
PSX	C	-1.9%
RDN	D	-1.9%
EG	C	-1.89%
MTG	C	-1.89%
PPG	F	-1.88%
DINO	D	-1.88%
BPOP	C	-1.88%
FMC	D	-1.86%
LMT	D	-1.84%
EMN	C	-1.84%
IPG	D	-1.81%
DKS	D	-1.79%
GPC	D	-1.68%
HII	F	-1.54%