PSCC vs. CVRD ETF Comparison

Comparison of PowerShares S&P SmallCap Consumer Staples Portfolio (PSCC) to Madison Covered Call ETF (CVRD)
PSCC

PowerShares S&P SmallCap Consumer Staples Portfolio

PSCC Description

The PowerShares S&P SmallCap Consumer Staples Portfolio (Fund) is based on the S&P SmallCap 600® Capped Consumer Staples Index (Index). The Fund will normally invest at least 90% of its total assets in common stocks that comprise the Index. The Index is designed to measure the overall performance of common stocks of US consumer staples companies. These companies are principally engaged in the business of providing consumer goods and services that have non-cyclical characteristics, including tobacco, textiles, food and beverage, and nondiscretionary retail. The Index is a subset of the S&P SmallCap 600® Index, which is a float-adjusted, market-capitalization-weighted index reflecting the US small-cap market. The Fund and the Index are rebalanced and reconstituted quarterly.

Grade (RS Rating)

Last Trade

$35.41

Average Daily Volume

13,908

Number of Holdings *

29

* may have additional holdings in another (foreign) market
CVRD

Madison Covered Call ETF

CVRD Description The fund will seek to achieve its objectives by (1) investing in common stocks of equity securities that pay dividends and (2) writing (i.e., selling) covered call options on a substantial portion of its portfolio of securities. Under normal market conditions, the fund will invest at least 80% of its net assets (including any borrowings for investment purposes) in equity securities of companies, including other investment companies.

Grade (RS Rating)

Last Trade

$19.47

Average Daily Volume

4,507

Number of Holdings *

10

* may have additional holdings in another (foreign) market
Performance
Period PSCC CVRD
30 Days -4.69% -2.04%
60 Days -4.53% 0.12%
90 Days -7.14% 0.69%
12 Months -3.50%
0 Overlapping Holdings
Symbol Grade Weight in PSCC Weight in CVRD Overlap
PSCC Overweight 29 Positions Relative to CVRD
Symbol Grade Weight
SMPL C 8.08%
WDFC F 7.85%
CALM B 6.07%
JJSF F 5.52%
IPAR F 5.43%
PSMT B 5.16%
CENTA C 4.88%
ANDE B 4.64%
ENR C 4.62%
THS F 4.58%
EPC B 4.55%
KLG A 4.18%
VGR D 3.57%
UVV A 3.28%
MGPI D 3.22%
CHEF C 3.02%
FIZZ F 2.65%
JBSS D 2.38%
FDP A 2.26%
BGS B 2.24%
SPTN F 1.74%
NUS F 1.58%
HAIN F 1.42%
TR F 1.4%
UNFI F 1.37%
CVGW D 1.27%
USNA F 1.25%
CENT D 1.0%
MED F 0.94%
PSCC Underweight 10 Positions Relative to CVRD
Symbol Grade Weight
LVS F -3.51%
DHR C -3.41%
LOW C -3.12%
CME D -3.1%
CSCO D -2.99%
STZ A -2.9%
TXN B -2.83%
MSFT D -2.71%
GILD F -2.59%
CMCSA F -2.5%
Compare ETFs