MRAD vs. LCG ETF Comparison

Comparison of SmartETFs Advertising & Marketing Technology ETF (MRAD) to Sterling Capital Focus Equity ETF (LCG)

MRAD

SmartETFs Advertising & Marketing Technology ETF

MRAD Description

Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF is an exchange traded fund launched and managed by Guinness Atkinson Asset Management, Inc. It is co-managed by Penserra Capital Management, LLC. It invests in public equity markets of global region. It invests in stocks of companies operating across industrials, commercial and professional services, commercial services and supplies, office services and supplies, outsourced business services, consumer discretionary, media and entertainment, media, advertising, telemarketing and telephone soliciting services, marketing services, public relations services, broadcasting, retailing, internet and direct marketing retail, internet and direct marketing retail, information technology, software and services, application hosting services, application service providers (asps), customer relationship management (crm), online direct marketing, software, application software, enterprise software, customer relationship management (crm) software, marketing automation software, internet marketing automation software, communication services, companies that develop, produce, or distribute advertising, and marketing products and services, especially in ways that are related to digital media or make advertising or marketing more tailored or efficient. sectors. It invests in growth and value stocks of companies across diversified market capitalization. The fund employs fundamental analysis to create its portfolio. It employs proprietary research to create its portfolio. Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF was formed on September 21, 2020 and is domiciled in the United States.

Grade (RS Rating)

Last Trade

$14.73

Average Daily Volume

242

Number of Holdings ^*

* may have additional holdings in another (foreign) market

LCG

Sterling Capital Focus Equity ETF

LCG Description

Seeks positions featuring attractive and sustainable multi-year return profiles underpinned by businesses perceived to possess: Robust financial returns and visible reinvestment opportunities Talented management Exposure to the four pillars: operating growth, strong balance sheets, high profitability, and attractive valuations

Grade (RS Rating)

Last Trade

$27.88

Average Daily Volume

6,756

Number of Holdings ^*

* may have additional holdings in another (foreign) market

Performance

Period	MRAD	LCG
30 Days	-4.43%	-7.69%
60 Days	-5.56%	-7.78%
90 Days	-4.22%	-3.88%
12 Months	10.34%	21.74%

3 Overlapping Holdings

Symbol	Grade	Weight in MRAD	Weight in LCG	Overlap
AMZN	A	4.47%	5.1%	4.47%
HUBS	D	4.67%	4.11%	4.11%
TEAM	F	3.14%	2.64%	2.64%

MRAD Overweight 18 Positions Relative to LCG

Symbol	Grade	Weight
GOOGL	B	5.2%
CRTO	B	4.66%
PUBM	B	4.51%
TTD	B	4.5%
CRM	D	4.24%
META	D	4.17%
ADBE	D	3.85%
MGNI	D	3.73%
SPT	F	3.42%
PEGA	D	3.28%
RAMP	D	3.14%
DV	F	3.09%
BIDU	C	3.04%
ZI	C	2.83%
TTGT	F	2.48%
ROKU	F	2.46%
APPS	F	1.25%
YNDX	C	1.08%

MRAD Underweight 17 Positions Relative to LCG

Symbol	Grade	Weight
CSGP	B	-8.44%
SPGI	C	-7.8%
IDXX	F	-6.2%
SHOP	C	-6.13%
GOOG	B	-5.46%
VEEV	D	-4.46%
OKTA	D	-4.42%
MDB	F	-4.31%
NOW	D	-3.99%
MSCI	D	-3.68%
WDAY	F	-3.67%
SNPS	D	-3.29%
MSFT	C	-3.19%
CDNS	D	-3.16%
ODFL	F	-2.56%
SAIA	F	-1.59%
HEI	A	-1.16%