DIVL vs. KONG ETF Comparison

Comparison of Madison Dividend Value ETF (DIVL) to Formidable Fortress ETF (KONG)
DIVL

Madison Dividend Value ETF

DIVL Description

The fund seeks to achieve its investment objective by investing in equity securities of companies with a market capitalization of over $1 billion and a history of paying dividends, with the ability to increase dividends over time. Under normal market conditions, the fund will invest at least 80% of its net assets (including any borrowings for investment purposes) in dividend paying equity securities. The fund may also invest up to 50% of its common stock allocation in foreign securities, including ADRs and emerging market securities.

Grade (RS Rating)

Last Trade

$22.80

Average Daily Volume

2,584

Number of Holdings *

36

* may have additional holdings in another (foreign) market
KONG

Formidable Fortress ETF

KONG Description The investment seeks long-term capital appreciation. Under normal market conditions, the fund seeks to meet its investment objective by investing in large- and mid-cap equity securities, including common stocks, related depository receipts, real estate investment trusts (REITs), and other equity investments or ownership interests in business enterprises. It invests predominantly in common stocks of large- and mid-cap companies (the "Investable Universe"). The fund's derivative investments may include, among other instruments: (i) options; (ii) volatility-linked ETFs; and (iii) volatility-linked exchange-traded notes (ETNs). It is non-diversified.

Grade (RS Rating)

Last Trade

$30.78

Average Daily Volume

2,555

Number of Holdings *

33

* may have additional holdings in another (foreign) market
Performance
Period DIVL KONG
30 Days 4.01% 4.34%
60 Days 5.74% 6.41%
90 Days 7.13% 8.19%
12 Months 22.95% 22.11%
3 Overlapping Holdings
Symbol Grade Weight in DIVL Weight in KONG Overlap
ADP B 4.51% 2.33% 2.33%
FAST B 4.53% 3.19% 3.19%
JNJ D 2.77% 2.81% 2.77%
DIVL Overweight 33 Positions Relative to KONG
Symbol Grade Weight
MS B 4.78%
BLK C 3.99%
HON B 3.92%
TXN D 3.85%
HD A 3.83%
ABBV D 3.54%
JPM B 3.52%
LOW C 3.29%
EOG C 3.17%
CVX B 3.1%
CMCSA C 2.82%
UNP C 2.74%
NEE D 2.69%
HPE B 2.65%
MDT D 2.64%
CME A 2.63%
BAC A 2.61%
AMT D 2.58%
COP D 2.57%
USB A 2.54%
MKC D 2.35%
APD A 2.29%
D C 2.28%
CMI A 2.16%
DGX B 2.02%
XOM C 1.91%
PG A 1.41%
NKE F 1.36%
PEP F 1.32%
ABT B 1.25%
DE B 1.14%
PAYX B 1.13%
CL D 0.99%
DIVL Underweight 30 Positions Relative to KONG
Symbol Grade Weight
TPL B -6.22%
IBKR B -3.8%
MKTX D -3.54%
FFIV A -3.54%
NVDA C -3.51%
SNA A -3.27%
SPGI C -3.17%
GLPI B -3.1%
CTSH B -3.09%
UTHR C -3.08%
ADBE C -3.07%
GOOG C -3.04%
GGG B -2.99%
RS B -2.99%
SNPS B -2.98%
DOX D -2.96%
ADM F -2.96%
META D -2.95%
PSA C -2.92%
JKHY D -2.84%
WST C -2.84%
MNST B -2.8%
CHE D -2.78%
REGN F -2.76%
CTRA B -2.58%
MSFT D -2.53%
VRTX D -2.49%
GNTX C -2.35%
EME B -2.33%
ERIE D -2.2%
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