DIVL vs. EMOT ETF Comparison

Comparison of Madison Dividend Value ETF (DIVL) to First Trust S&P 500 Economic Moat ETF (EMOT)
DIVL

Madison Dividend Value ETF

DIVL Description

The fund seeks to achieve its investment objective by investing in equity securities of companies with a market capitalization of over $1 billion and a history of paying dividends, with the ability to increase dividends over time. Under normal market conditions, the fund will invest at least 80% of its net assets (including any borrowings for investment purposes) in dividend paying equity securities. The fund may also invest up to 50% of its common stock allocation in foreign securities, including ADRs and emerging market securities.

Grade (RS Rating)

Last Trade

$22.27

Average Daily Volume

2,694

Number of Holdings *

36

* may have additional holdings in another (foreign) market
EMOT

First Trust S&P 500 Economic Moat ETF

EMOT Description Under normal conditions, the fund will invest at least 80% of its net assets in the securities that comprise the index. The index is designed to measure the performance of common stock of companies in the S&P 500® Index which are identified as having sustainable competitive advantages, or "an economic moat," as evidenced by their sustained high gross margins, sustained high return on invested capital and high market share. The fund is non-diversified.

Grade (RS Rating)

Last Trade

$21.10

Average Daily Volume

2,830

Number of Holdings *

50

* may have additional holdings in another (foreign) market
Performance
Period DIVL EMOT
30 Days 0.60% -0.28%
60 Days 3.59% 1.48%
90 Days 6.29% 2.97%
12 Months 20.64%
8 Overlapping Holdings
Symbol Grade Weight in DIVL Weight in EMOT Overlap
ADP B 4.51% 2.28% 2.28%
CL D 0.99% 1.82% 0.99%
HD C 3.83% 2.19% 2.19%
LOW C 3.29% 2.23% 2.23%
NKE F 1.36% 1.5% 1.36%
PEP F 1.32% 1.87% 1.32%
PG C 1.41% 1.87% 1.41%
TXN C 3.85% 1.92% 1.92%
DIVL Overweight 28 Positions Relative to EMOT
Symbol Grade Weight
MS B 4.78%
FAST B 4.53%
BLK B 3.99%
HON B 3.92%
ABBV F 3.54%
JPM B 3.52%
EOG A 3.17%
CVX A 3.1%
CMCSA B 2.82%
JNJ D 2.77%
UNP D 2.74%
NEE C 2.69%
HPE B 2.65%
MDT D 2.64%
CME A 2.63%
BAC A 2.61%
AMT D 2.58%
COP B 2.57%
USB A 2.54%
MKC C 2.35%
APD A 2.29%
D C 2.28%
CMI A 2.16%
DGX A 2.02%
XOM A 1.91%
ABT B 1.25%
DE C 1.14%
PAYX B 1.13%
DIVL Underweight 42 Positions Relative to EMOT
Symbol Grade Weight
FTNT B -2.89%
TPR B -2.5%
ORCL A -2.47%
WMT A -2.36%
ACN B -2.35%
CSCO B -2.35%
PM A -2.32%
SBUX B -2.32%
BKNG A -2.32%
ORLY B -2.25%
UNH B -2.23%
INTU B -2.2%
NVDA A -2.18%
MCD D -2.18%
LMT D -2.18%
MA B -2.17%
SPGI D -2.15%
BRK.A B -2.13%
ADBE D -2.13%
AVGO D -2.11%
AMZN B -2.1%
META C -2.1%
AZO C -2.05%
AAPL C -1.98%
CPRT B -1.97%
MCK A -1.94%
VRSN D -1.9%
HPQ B -1.86%
YUM D -1.85%
ZTS D -1.84%
KO D -1.84%
GOOG B -1.83%
CDNS B -1.8%
KMB C -1.8%
MSFT D -1.79%
MTD F -1.58%
IDXX F -1.53%
KLAC F -1.45%
AMAT F -1.45%
QCOM F -1.41%
LRCX F -1.33%
EL F -1.05%
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