Pegasystems Inc. develops, markets, licenses, and supports software to automate business processes primarily in the United States, the United Kingdom, and rest of Europe. It offers PegaRULES Process Commander, which provides a platform to build, deploy, and change enterprise applications; purpose or industry-specific solution frameworks to implement new customer-facing practices and processes, and provide customized or specialized processing for various customers, departments, geographies, or regulatory requirements; and Pega customer relationship management software to automate sales processes, customer service interactions, and marketing, as well as apply analytics to predict and adapt customer behaviour. The company also offers Pega decision management products, such as Pega Next-Best-Action Marketing to support cross-channel decision-making for offer management, risk, and other marketing and customer management requirements; Pega frameworks for cross-sell/up-sell, retention, and collections help businesses build and deploy decision making solutions; and predictive and adaptive analytics to support creation and enhancement of decision models. In addition, it provides Pega Cloud to create and/or deploy Pega applications using an Internet-based infrastructure; and implementation, consulting, training, and technical support services. The company markets its software and services primarily through its direct sales force to financial services organizations, healthcare organizations, insurance companies, communications and media organizations, and government agencies; and to organizations in other industries, such as energy, life sciences, manufacturing, and travel services. Pegasystems Inc. was founded in 1983 and is headquartered in Cambridge, Massachusetts.