Early Times is a brand of Kentucky whiskey distilled in Shively, Kentucky, by the Brown-Forman Corporation, one of the largest North American-owned companies in the spirits and wine business. The company also markets Jack Daniel's, Finlandia Vodka, Woodford Reserve Bourbon, Canadian Mist, Old Forester, Korbel champagne, and Chambord.
While Early Times is marketed outside the U.S. as bourbon, the whiskey does not meet all the U.S. regulated criteria for bourbon – and hence, is marketed within the U.S. as whiskey (rather than as bourbon whiskey). In 2010, Brown-Forman introduced Early Times 354 in the US, which meets the regulated criteria for straight whiskey.