Technical Analysis for BFH - Bread Financial Holdings, Inc.

Grade Last Price % Change Price Change
D 40.64 -5.02% -2.15
BFH closed down 5.02 percent on Monday, February 6, 2023, on approximately normal volume. The stock fell below its 200 day moving average, damaging its long-term outlook by crossing under that critical trendline. Note that the stock is in overbought territory based on its Slow Stochastic indicator (14, 3, 3) -- sideways movement or a pullback should not be unexpected.

Trend Table & Recent EOD Trading Signals

ADX Long Term Intermediate Term Short Term
Weak or Absent Down Up Down

Date Alert Name Type % Chg
Fell Below 200 DMA Bearish 0.00%
Slingshot Bullish Bullish Swing Setup 0.00%
Stochastic Reached Overbought Strength 0.00%
Weak + Overbought Other 0.00%
Overbought Stochastic Strength 0.00%
Gapped Down Weakness 0.00%
Shooting Star Candlestick Bearish -5.02%
Calm After Storm Range Contraction -5.02%
Upper Bollinger Band Touch Strength -5.02%
Gapped Down Weakness -5.02%

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Profile

Bread Financial is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. The company creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth for its partners through a comprehensive product suite, including private label and co-brand credit cards, installment lending and buy now, pay later (BNPL). Bread Financial also offers direct-to-consumer solutions that give customers more access, choice and freedom through its branded payment, lending and saving products.
Classification

Sector: Financial Services
Industry: Credit Services
Keywords: Loan Fintech Contract Law Buy Now Pay Later

Is BFH a Buy, Sell or Hold?

Indicator Bull Case Neutral / Hold Bear Case
50 DMA
200 DMA
ADX Trend
Oversold / Overbought
Relative Strength

Indicators

Indicator Value
52 Week High 74.8
52 Week Low 28.85
Average Volume 856,727
200-Day Moving Average 40.99
50-Day Moving Average 39.06
20-Day Moving Average 39.82
10-Day Moving Average 41.00
Average True Range 2.58
RSI 51.92
ADX 14.02
+DI 28.63
-DI 26.04
Chandelier Exit (Long, 3 ATRs) 36.78
Chandelier Exit (Short, 3 ATRs) 42.31
Upper Bollinger Bands 43.49
Lower Bollinger Band 36.15
Percent B (%b) 0.61
BandWidth 18.44
MACD Line 0.82
MACD Signal Line 0.64
MACD Histogram 0.1789
Fundamentals Value
Market Cap 1.94 Billion
Num Shares 47.7 Million
EPS 6.29
Price-to-Earnings (P/E) Ratio 6.47
Price-to-Sales 0.73
Price-to-Book 2.69
PEG Ratio 0.20
Dividend 0.84
Dividend Yield 2.07%
Pivot Point Level Traditional / Classic Fibonacci Demark Woodie Camarilla
Resistance 4 (R4) 43.27
Resistance 3 (R3) 43.42 42.71 42.83
Resistance 2 (R2) 42.71 42.04 42.63 42.68
Resistance 1 (R1) 41.67 41.63 41.32 41.52 42.54
Pivot Point 40.96 40.96 40.78 40.88 40.96
Support 1 (S1) 39.92 40.29 39.57 39.77 38.74
Support 2 (S2) 39.21 39.88 39.13 38.60
Support 3 (S3) 38.17 39.21 38.45
Support 4 (S4) 38.02