Technical Analysis for BFH - Bread Financial Holdings, Inc.

Grade Last Price % Change Price Change
C 62.03 -1.18% -0.74
BFH closed down 1.18 percent on Friday, February 7, 2025, on 60 percent of normal volume. The stock fell below its 50 day moving average, damaging its intermediate-term outlook by crossing under that important trendline.
4 Watchers
Watchlist Portfolio

Trend Table & Recent EOD Trading Signals

ADX Long Term Intermediate Term Short Term
Weak or Absent Up Flat Down

Date Alert Name Type % Chg
Fell Below 20 DMA Bearish 0.00%
Fell Below 50 DMA Bearish 0.00%
Non-ADX 1,2,3,4 Bearish Bearish Swing Setup 0.00%
Calm After Storm Range Contraction 0.00%
Outside Day Range Expansion 0.00%
20 DMA Support Bullish -1.18%
50 DMA Support Bullish -1.18%
Calm After Storm Range Contraction -1.18%
NR7 Range Contraction -1.18%
Gapped Up Strength -1.18%

   Recent Intraday Alerts

Alert Time
Outside Day about 14 hours ago
Fell Below Previous Day's Low about 14 hours ago
Fell Below 50 DMA about 15 hours ago
Possible NR7 about 15 hours ago
50 DMA Support about 18 hours ago

Get a Trading Sidekick!

Let us help you stay on top of your investments. We will alert you to important technical developments on your portfolio & watchlist.

Profile

Bread Financial is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. The company creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth for its partners through a comprehensive product suite, including private label and co-brand credit cards, installment lending and buy now, pay later (BNPL). Bread Financial also offers direct-to-consumer solutions that give customers more access, choice and freedom through its branded payment, lending and saving products.
Classification

Sector: Financial Services
Industry: Credit Services
Keywords: Loan Contract Law Fintech Buy Now Pay Later

Is BFH a Buy, Sell or Hold?

Indicator Bull Case Neutral / Hold Bear Case
50 DMA
200 DMA
ADX Trend
Oversold / Overbought
Relative Strength

Comments

Indicators

Indicator Value
52 Week High 66.71
52 Week Low 31.6801
Average Volume 665,666
200-Day Moving Average 51.49
50-Day Moving Average 62.09
20-Day Moving Average 62.18
10-Day Moving Average 62.77
Average True Range 2.35
RSI (14) 49.49
ADX 12.03
+DI 22.60
-DI 18.81
Chandelier Exit (Long, 3 ATRs) 58.86
Chandelier Exit (Short, 3 ATRs) 62.80
Upper Bollinger Bands 66.57
Lower Bollinger Band 57.79
Percent B (%b) 0.48
BandWidth 14.13
MACD Line 0.28
MACD Signal Line 0.47
MACD Histogram -0.1922
Fundamentals Value
Market Cap 3.08 Billion
Num Shares 49.7 Million
EPS 6.34
Price-to-Earnings (P/E) Ratio 9.78
Price-to-Sales 1.24
Price-to-Book 0.98
PEG Ratio 0.26
Dividend 0.84
Dividend Yield 1.35%
Pivot Point Level Traditional / Classic Fibonacci Demark Woodie Camarilla
Resistance 4 (R4) 64.40
Resistance 3 (R3) 64.54 63.90 64.01
Resistance 2 (R2) 63.90 63.29 63.83 63.87
Resistance 1 (R1) 62.96 62.92 62.64 62.82 63.74
Pivot Point 62.32 62.32 62.16 62.25 62.32
Support 1 (S1) 61.38 61.71 61.06 61.24 60.32
Support 2 (S2) 60.74 61.34 60.67 60.19
Support 3 (S3) 59.80 60.74 60.06
Support 4 (S4) 59.66