Technical Analysis for BFH - Bread Financial Holdings, Inc.

Grade Last Price % Change Price Change
D 32.89 2.05% 0.66
BFH closed down 3.91 percent on Wednesday, April 17, 2024, on approximately normal volume. Its advance stalled at its 200 day moving average, an important long-term support / resistance line. Note that the stock is in oversold territory based on its Slow Stochastic indicator (14, 3, 3) -- so don't be surprised if it goes sideways or bounces.
Earnings due: Apr 25
*** please verify all earnings dates ***
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Trend Table & Recent EOD Trading Signals

ADX Long Term Intermediate Term Short Term
Weak or Absent Down Down Down

Date Alert Name Type % Chg
200 DMA Resistance Bearish 2.05%
180 Bearish Setup Bearish Swing Setup 2.05%
Expansion Breakdown Bearish Swing Setup 2.05%
Reversal New Lows Setup Bearish Swing Setup 2.05%
Slingshot Bearish Bearish Swing Setup 2.05%
Outside Day Range Expansion 2.05%
Gapped Up Strength 2.05%
Below Lower BB Weakness 2.05%
Down 3 Days in a Row Weakness 2.05%
Down 4 Days in a Row Weakness 2.05%

   Recent Intraday Alerts

Alert Time
Possible Inside Day about 2 hours ago
Up 5% about 3 hours ago
200 DMA Resistance about 3 hours ago
Up 1 ATR about 3 hours ago
60 Minute Opening Range Breakout about 5 hours ago

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Profile

Bread Financial is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. The company creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth for its partners through a comprehensive product suite, including private label and co-brand credit cards, installment lending and buy now, pay later (BNPL). Bread Financial also offers direct-to-consumer solutions that give customers more access, choice and freedom through its branded payment, lending and saving products.
Classification

Sector: Financial Services
Industry: Credit Services
Keywords: Loan Fintech Contract Law Buy Now Pay Later

Is BFH a Buy, Sell or Hold?

Indicator Bull Case Neutral / Hold Bear Case
50 DMA
200 DMA
ADX Trend
Oversold / Overbought
Relative Strength

Indicators

Indicator Value
52 Week High 41.1028
52 Week Low 22.5709
Average Volume 734,152
200-Day Moving Average 33.75
50-Day Moving Average 36.60
20-Day Moving Average 35.80
10-Day Moving Average 34.79
Average True Range 1.41
RSI (14) 31.97
ADX 13.94
+DI 17.77
-DI 30.69
Chandelier Exit (Long, 3 ATRs) 36.63
Chandelier Exit (Short, 3 ATRs) 36.33
Upper Bollinger Bands 39.26
Lower Bollinger Band 32.34
Percent B (%b) -0.02
BandWidth 19.31
MACD Line -0.91
MACD Signal Line -0.52
MACD Histogram -0.3976
Fundamentals Value
Market Cap 1.59 Billion
Num Shares 49.3 Million
EPS 11.11
Price-to-Earnings (P/E) Ratio 2.90
Price-to-Sales 0.57
Price-to-Book 0.61
PEG Ratio 0.46
Dividend 0.84
Dividend Yield 2.61%
Pivot Point Level Traditional / Classic Fibonacci Demark Woodie Camarilla
Resistance 4 (R4) 35.35
Resistance 3 (R3) 35.65 34.92 34.83
Resistance 2 (R2) 34.92 34.12 34.77 34.66
Resistance 1 (R1) 33.57 33.63 33.21 33.27 34.48
Pivot Point 32.84 32.84 32.65 32.69 32.84
Support 1 (S1) 31.49 32.04 31.13 31.19 29.98
Support 2 (S2) 30.76 31.55 30.61 29.80
Support 3 (S3) 29.41 30.76 29.63
Support 4 (S4) 29.11