DIVL vs. DJD ETF Comparison

Comparison of Madison Dividend Value ETF (DIVL) to Guggenheim Dow Jones Industrial Average Dividend ETF (DJD)

DIVL

Madison Dividend Value ETF

DIVL Description

The fund seeks to achieve its investment objective by investing in equity securities of companies with a market capitalization of over $1 billion and a history of paying dividends, with the ability to increase dividends over time. Under normal market conditions, the fund will invest at least 80% of its net assets (including any borrowings for investment purposes) in dividend paying equity securities. The fund may also invest up to 50% of its common stock allocation in foreign securities, including ADRs and emerging market securities.

Grade (RS Rating)

Last Trade

$22.80

Average Daily Volume

2,584

Number of Holdings ^*

* may have additional holdings in another (foreign) market

DJD

Guggenheim Dow Jones Industrial Average Dividend ETF

DJD Description

The investment seeks investment results that correspond generally to the performance, before the fund&#39;s fees and expenses, of an equity index called the Dow Jones Industrial Average Yield Weighted (the "index"). The fund will invest at least 80% of its total assets in common stocks that comprise the index. The index is designed to provide exposure to high-yielding equity securities of companies included in the Dow Jones Industrial Average™, which is a price-weighted index of 30 U.S. blue-chip companies that meet certain size, listing and liquidity requirements. The fund is non-diversified.

Grade (RS Rating)

Last Trade

$53.85

Average Daily Volume

18,296

Number of Holdings ^*

* may have additional holdings in another (foreign) market

Performance

Period	DIVL	DJD
30 Days	4.01%	5.13%
60 Days	5.74%	2.87%
90 Days	7.13%	6.32%
12 Months	22.95%	29.74%

7 Overlapping Holdings

Symbol	Grade	Weight in DIVL	Weight in DJD	Overlap
CVX	B	3.1%	8.78%	3.1%
HD	A	3.83%	4.46%	3.83%
HON	B	3.92%	4.0%	3.92%
JNJ	D	2.77%	4.8%	2.77%
JPM	B	3.52%	4.18%	3.52%
NKE	F	1.36%	2.86%	1.36%
PG	A	1.41%	4.0%	1.41%

DIVL Overweight 29 Positions Relative to DJD

Symbol	Grade	Weight
MS	B	4.78%
FAST	B	4.53%
ADP	B	4.51%
BLK	C	3.99%
TXN	D	3.85%
ABBV	D	3.54%
LOW	C	3.29%
EOG	C	3.17%
CMCSA	C	2.82%
UNP	C	2.74%
NEE	D	2.69%
HPE	B	2.65%
MDT	D	2.64%
CME	A	2.63%
BAC	A	2.61%
AMT	D	2.58%
COP	D	2.57%
USB	A	2.54%
MKC	D	2.35%
APD	A	2.29%
D	C	2.28%
CMI	A	2.16%
DGX	B	2.02%
XOM	C	1.91%
PEP	F	1.32%
ABT	B	1.25%
DE	B	1.14%
PAYX	B	1.13%
CL	D	0.99%

DIVL Underweight 19 Positions Relative to DJD

Symbol	Grade	Weight
VZ	B	-10.5%
CSCO	A	-6.34%
IBM	C	-5.73%
GS	B	-4.96%
KO	D	-4.1%
AMGN	D	-4.05%
MCD	D	-3.94%
MRK	F	-3.79%
MMM	D	-3.46%
TRV	B	-3.45%
CAT	B	-3.03%
UNH	B	-2.49%
DIS	B	-2.18%
AXP	A	-2.08%
WMT	B	-2.01%
V	A	-1.4%
CRM	B	-1.4%
MSFT	D	-1.2%
AAPL	B	-0.78%