Pinterest, Inc. provides a visual discovery platform that helps users to discover ideas for various projects and interests on the Internet. Its platform allows posting content, including daily activities, remodeling a house or training for a marathon, ongoing passions, and planning a wedding or a dream vacation. The company's platform show visual recommendations called Pins, based on user personal taste and interests. It also provides Product Pins that make items shoppable with up-to-date pricing; Recipe Pins to cook a meal by bringing the relevant information; Shop the Look, which enables Pinners to shop for the individual products they see within fashion and home decor Pins; and Video Pins, short videos with topics like how-to content about cooking and beauty. Pinterest, Inc. was formerly known as Cold Brew Labs Inc. and changed its name to Pinterest, Inc. in November 2010. The company was incorporated in 2008 and is based in San Francisco, California.