MRAD vs. MOON ETF Comparison

Comparison of SmartETFs Advertising & Marketing Technology ETF (MRAD) to Direxion Moonshot Innovators ETF (MOON)
MRAD

SmartETFs Advertising & Marketing Technology ETF

MRAD Description

Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF is an exchange traded fund launched and managed by Guinness Atkinson Asset Management, Inc. It is co-managed by Penserra Capital Management, LLC. It invests in public equity markets of global region. It invests in stocks of companies operating across industrials, commercial and professional services, commercial services and supplies, office services and supplies, outsourced business services, consumer discretionary, media and entertainment, media, advertising, telemarketing and telephone soliciting services, marketing services, public relations services, broadcasting, retailing, internet and direct marketing retail, internet and direct marketing retail, information technology, software and services, application hosting services, application service providers (asps), customer relationship management (crm), online direct marketing, software, application software, enterprise software, customer relationship management (crm) software, marketing automation software, internet marketing automation software, communication services, companies that develop, produce, or distribute advertising, and marketing products and services, especially in ways that are related to digital media or make advertising or marketing more tailored or efficient. sectors. It invests in growth and value stocks of companies across diversified market capitalization. The fund employs fundamental analysis to create its portfolio. It employs proprietary research to create its portfolio. Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF was formed on September 21, 2020 and is domiciled in the United States.

Grade (RS Rating)

Last Trade

$15.31

Average Daily Volume

271

Number of Holdings *

21

* may have additional holdings in another (foreign) market
MOON

Direxion Moonshot Innovators ETF

MOON Description The Direxion Moonshot Innovators ETF offers exposure to the 50 most innovate US companies at the forefront of changing our lives today, and tomorrow, by identifying the companies both pursuing innovation, and having the potential to disrupt existing technologies and/or industries. These 50 companies selected for inclusion are deemed to have the highest "early-stage composite innovation scores" and the they span themes and emerging sectors such as smart transportation, clean power, and the human evolution. The early stage composite score is based on a company’s "allocation to innovation" and "innovation sentiment" score.

Grade (RS Rating)

Last Trade

$10.15

Average Daily Volume

18,634

Number of Holdings *

43

* may have additional holdings in another (foreign) market
Performance
Period MRAD MOON
30 Days 7.49% 14.04%
60 Days -1.95% -5.05%
90 Days 0.44% -2.87%
12 Months 8.15% -7.21%
0 Overlapping Holdings
Symbol Grade Weight in MRAD Weight in MOON Overlap
MRAD Overweight 21 Positions Relative to MOON
Symbol Grade Weight
GOOGL B 5.06%
CRTO B 4.72%
AMZN B 4.57%
TTD B 4.5%
PUBM C 4.36%
META D 4.36%
HUBS D 4.28%
CRM D 4.2%
ADBE D 3.77%
MGNI F 3.6%
BIDU C 3.25%
PEGA D 3.2%
TEAM D 3.16%
RAMP F 3.04%
ROKU F 2.67%
TTGT D 2.63%
ZI F 2.2%
SPT F 1.92%
DV F 1.9%
APPS F 1.6%
YNDX C 1.06%
MRAD Underweight 43 Positions Relative to MOON
Symbol Grade Weight
RNA B -7.43%
FDMT D -4.06%
SQSP A -3.47%
HOOD D -3.39%
COIN D -3.35%
BILI C -3.05%
BASE C -2.96%
JMIA C -2.9%
RXRX F -2.89%
AUR C -2.77%
ALLO F -2.56%
NNDM F -2.44%
SNAP C -2.42%
EH C -2.38%
S D -2.09%
SOFI F -2.04%
AI F -1.94%
NTLA F -1.93%
VMEO F -1.93%
BIGC D -1.89%
UPST D -1.82%
AMBA F -1.82%
ASAN F -1.81%
CRSP F -1.77%
INDI F -1.74%
U F -1.63%
LAZR F -1.59%
PL F -1.53%
INVZ F -1.52%
EOSE F -1.48%
DNA F -1.46%
LCID F -1.45%
BFLY D -1.38%
NKLA F -1.27%
SPCE F -1.17%
FSLY F -1.16%
EDIT F -1.16%
VERV F -1.13%
MVIS F -1.02%
REKR F -1.0%
LNZA F -0.95%
VUZI F -0.54%
BLUE F -0.48%
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