Viant Technology Inc. focuses on operating as a holding company for Viant Technology LLC that operates as an advertising software company. The company provides Adelphic, an enterprise software platform that enables marketers and their advertising agencies to plan, buy, and measure their advertising across channels. It serves purchasers of programmatic advertising inventory. The company sells its platform through a direct sales team focused on business development in various markets. The company was founded in 1999 and is headquartered in Irvine, California.