MINISO Group Holding Ltd. operates as a holding company which through its subsidiary engages in retailing design-led lifestyle products. Its product categories include home decor, small electronics, textile, accessories, beauty tools, toys, cosmetics, personal care, snacks, fragrance and perfumes, and stationery and gifts which are marketed under its own brand MINISO. The company was founded by Guofu Ye on January 7, 2020 and is headquartered in Guangzhou, China.