Niu Technologies designs, manufactures, and sells smart e-scooters in the People's Republic of China. It offers N, M, and U series e-scooters with various models or specifications under the NIU brand name. The company sells and services its products through city partner system, as well as through own online store and third-party e-commerce platforms. As of June 30, 2018, it operated through 205 city partners with 571 franchised stores in approximately 150 cities in the People's Republic of China, as well as 18 distributors in 23 countries internationally. The company was founded in 2014 and is headquartered in Beijing, the People's Republic of China.