TrueCar, Inc. operates as an Internet-based information, technology, and communication services company. The company operates data-driven online platform through its TrueCar.com Website. TrueCar, Inc. also operates its platform for affinity group marketing partners, such as USAA and consumer reports, financial institutions, and other large enterprises. It enables users to obtain market-based pricing data on new and used cars, as well as to connect with its network of TrueCar certified dealers. The company, formerly known as Zag.com Inc., was founded in 2005 and is based in Santa Monica, California.