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WCME aims to invest in equity securities of industry leading companies located in developing countries around the globe. A countrys development status is based on classifications defined by the World Bank or MSCI. This criterion takes into consideration a countrys per capita GDP, industrialization level, market capitalization, and regulatory environment. Typically, countries with low- to middle-income economies are considered developing. The investment process involves bottom-up, fundamental research which focuses on both financial and non-financial criteria. The research focuses on a companys corporate performance, competitive position, growth potential and intrinsic value, along with an analysis of ESG characteristics. Companies selected are those considered to have positive fundamentals and leading industry growth well into the future. The fund converted from a mutual fund structure at the time of launch, bringing $1.9 million in assets to the ETF.