Technical Analysis for SMG - Scotts Miracle-Gro Company (The)

The Scotts Miracle-Gro Company engages in manufacturing, marketing, and selling consumer lawn and garden care products. The company's Global Consumer segment provides lawn care products, such as fertilizers, grass seeds, spreaders, and other durable products, as well as lawn-related weed, pest, and disease control products; gardening and landscape products, including a line of water soluble and continuous-release plant foods, potting mixes, garden soils, mulch and decorative groundcover products, landscape weed prevention products, plant-related pest and disease control products, wild bird food and bird feeder products, and organic garden products; and home protection products comprising insect control and rodenticide products, and selective and non-selective weed control products. This segment offers its products primarily under the Scotts, Turf Builder, EZ Seed, Water Smart, PatchMaster, Lawn Pro, GrubEx, EverGreen, Fertiligène, Substral, Miracle-Gro, Weedol, Pathclear, KB, Celaflor, EdgeGuard, Snap, AccuGreen, Handy Green II, Osmocote, Shake ‘N Feed, Scotts, Hyponex, Earthgro, SuperSoil, Ortho, Morning Song, Country Pride, Whitney Farms, ASEF, Morning Melodies, Carre Vert, Weed B Gon, Roundup, Groundclear, Nexa Lotte, and Home Defence brands. Its Scotts LawnService segment provides residential and commercial lawn care, tree and shrub care, and limited pest control services through the periodic applications of fertilizer and control products. As of September 30, 2012, this segment had 84 company-operated locations; and 90 independent franchisees operated locations. The company sells its consumer products primarily to home centers, mass merchandisers, warehouse clubs, large hardware chains, independent hardware stores, nurseries, garden centers, and food and drug stores through a direct sales force, as well as through its network of brokers and distributors worldwide. The Scotts Miracle-Gro Company was founded in 1868 and is headquartered in Marysville, Ohio.