Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Sep 26	C	Strong	Up	Flat	Flat	1.37%
Sep 25	C	Strong	Up	Flat	Flat	1.37%
Sep 24	C	Strong	Up	Flat	Flat	1.61%
Sep 23	B	Strong	Up	Up	Flat	0.98%
Sep 20	C	Strong	Up	Flat	Flat	1.30%
Sep 19	C	Strong	Up	Flat	Flat	1.25%
Sep 18	C	Strong	Up	Flat	Flat	1.45%
Sep 17	B	Strong	Up	Up	Flat	1.22%
Sep 16	B	Strong	Up	Up	Up	0.31%
Sep 13	C	Strong	Up	Flat	Flat	1.53%