Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Oct 10	B	Very Strong	Up	Up	Flat	0.12%
Oct 9	B	Very Strong	Up	Up	Flat	0.24%
Oct 8	A	Very Strong	Up	Up	Up	-0.20%
Oct 7	B	Strong	Up	Up	Flat	0.36%
Oct 4	B	Strong	Up	Up	Flat	0.52%
Oct 3	B	Strong	Up	Up	Flat	0.68%
Oct 2	B	Strong	Up	Up	Flat	0.76%
Oct 1	B	Strong	Up	Up	Up	0.46%
Sep 30	B	Strong	Up	Flat	Flat	1.00%
Sep 27	C	Strong	Up	Flat	Flat	1.11%