Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Apr 29	A	Weak or Absent	Up	Up	Up	0.00%
Apr 26	A	Weak or Absent	Up	Up	Flat	0.43%
Apr 25	A	Weak or Absent	Up	Up	Flat	0.36%
Apr 24	A	Weak or Absent	Up	Up	Flat	0.40%
Apr 23	A	Weak or Absent	Up	Flat	Flat	0.89%
Apr 22	A	Weak or Absent	Up	Flat	Down	1.34%
Apr 19	A	Strong	Up	Flat	Down	1.34%
Apr 18	A	Strong	Up	Up	Down	0.81%
Apr 17	A	Strong	Up	Flat	Down	1.34%
Apr 16	A	Strong	Up	Up	Down	0.60%