Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Nov 7	B	Strong	Up	Up	Flat	0.32%
Nov 6	B	Strong	Up	Flat	Flat	0.56%
Nov 5	B	Strong	Up	Flat	Flat	0.56%
Nov 4	A	Strong	Up	Flat	Flat	0.76%
Nov 1	B	Strong	Up	Flat	Flat	1.04%
Oct 31	C	Strong	Up	Flat	Down	1.36%
Oct 30	A	Strong	Up	Up	Flat	0.56%
Oct 29	C	Strong	Up	Flat	Flat	1.16%
Oct 28	B	Strong	Up	Flat	Flat	0.88%
Oct 25	B	Strong	Up	Flat	Flat	0.88%