Technical Analysis for HHS - Harte-Hanks, Inc.

Grade Last Price % Change Price Change
grade C 2.69 -2.18% -0.06
HHS closed down 2.18 percent on Friday, July 10, 2020, on 31 percent of normal volume. It was able to find support at its 50 day moving average.
Earnings due: Aug 13
*** please verify all earnings dates ***

Trend Table & Recent Signals

ADX Long Term Intermediate Term Short Term
Weak or Absent Down Flat Down
Historical HHS trend table...

Date Alert Name Type % Chg
50 DMA Support Bullish 0.00%
Lower Bollinger Band Touch Weakness 0.00%
Fell Below 200 DMA Bearish -2.18%
Lower Bollinger Band Walk Weakness -2.18%
Bullish Engulfing Bullish -8.50%
Crossed Above 200 DMA Bullish -8.50%
Lower Bollinger Band Walk Weakness -8.50%
Lower Bollinger Band Touch Weakness -8.50%
Fell Below 200 DMA Bearish -0.37%
50 DMA Support Bullish -0.37%

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Harte-Hanks, Inc., a direct and targeted marketing company, provides direct and digital marketing services, and shopper advertising opportunities to a range of local, regional, national, and international consumer and business-to-business marketers in the United States and other countries. The company operates in two segments, Direct Marketing and Shoppers. The Direct Marketing segment offers integrated, multichannel, and data-driven solutions for various brands to retail, high-tech/telecom, financial services, and pharmaceutical/healthcare markets. It provides agency and digital services, including Website development and design, digital strategy, social media marketing and monitoring, email marketing, and ecommerce and interactive relationship management services; database marketing solutions that enable organizations to build and manage customer communication strategies; and Trillium Software System, a global locator geocoding product, as well as associated data governance services. This segment also offers direct mail and fulfillment, and business-to-business lead generation services, as well as operates teleservice workstations that provide advanced contact center solutions. The Shoppers segment owns, operates, and distributes shopper publications that are distributed by mail to households and businesses. This segment also provides online advertising and other services through its Website,, as well as business websites; and search—engine marketing services. Its Websites serve as advertising portals that bring buyers and sellers together through its online offerings, including local classifieds, business listings, coupons, and special offers, as well as PowerSites that are templated Websites. As of December 31, 2012, this segment published approximately 5,600 PowerSites weekly and approximately 780 individual shopper editions each week. The company was founded in 1970 and is headquartered in San Antonio, Texas.
Financial Services Marketing E-Commerce E Commerce Business Economics Online Shopping Merchandising Digital Marketing Online Advertising Direct Marketing Database Marketing Social Media Marketing Advertising Mail Generation Services

Is HHS a Buy, Sell or Hold?

Indicator Bull Case Neutral / Hold Bear Case
50 DMA
200 DMA
ADX Trend
Oversold / Overbought
Relative Strength


Indicator Value
52 Week High 3.965
52 Week Low 1.1
Average Volume 40,350
200-Day Moving Average 2.81
50-Day Moving Average 2.68
20-Day Moving Average 3.00
10-Day Moving Average 2.93
Average True Range 0.27
ADX 16.31
+DI 17.20
-DI 24.90
Chandelier Exit (Long, 3 ATRs ) 2.59
Chandelier Exit (Short, 3 ATRs ) 3.31
Upper Bollinger Band 3.32
Lower Bollinger Band 2.67
Percent B (%b) 0.02
BandWidth 21.59
MACD Line 0.03
MACD Signal Line 0.10
MACD Histogram -0.0698
Fundamentals Value
Market Cap 166.83 Million
Num Shares 62 Million
EPS -2.12
Price-to-Earnings (P/E) Ratio -1.27
Price-to-Sales 0.16
Price-to-Book 0.00
PEG Ratio 0.79
Dividend 0.00
Dividend Yield 0.00%
Pivot Point Level Traditional / Classic Fibonacci Demark Woodie Camarilla
Resistance 4 (R4) 2.98
Resistance 3 (R3) 2.98 2.88 2.93
Resistance 2 (R2) 2.88 2.81 2.88 2.91
Resistance 1 (R1) 2.79 2.77 2.84 2.79 2.90
Pivot Point 2.69 2.69 2.72 2.69 2.69
Support 1 (S1) 2.60 2.62 2.65 2.60 2.48
Support 2 (S2) 2.50 2.58 2.50 2.47
Support 3 (S3) 2.41 2.50 2.45
Support 4 (S4) 2.41