Harte-Hanks, Inc., a direct and targeted marketing company, provides direct and digital marketing services, and shopper advertising opportunities to a range of local, regional, national, and international consumer and business-to-business marketers in the United States and other countries. The company operates in two segments, Direct Marketing and Shoppers. The Direct Marketing segment offers integrated, multichannel, and data-driven solutions for various brands to retail, high-tech/telecom, financial services, and pharmaceutical/healthcare markets. It provides agency and digital services, including Website development and design, digital strategy, social media marketing and monitoring, email marketing, and ecommerce and interactive relationship management services; database marketing solutions that enable organizations to build and manage customer communication strategies; and Trillium Software System, a global locator geocoding product, as well as associated data governance services. This segment also offers direct mail and fulfillment, and business-to-business lead generation services, as well as operates teleservice workstations that provide advanced contact center solutions. The Shoppers segment owns, operates, and distributes shopper publications that are distributed by mail to households and businesses. This segment also provides online advertising and other services through its Website, PennySaverUSA.com, as well as business websites; and searchengine marketing services. Its Websites serve as advertising portals that bring buyers and sellers together through its online offerings, including local classifieds, business listings, coupons, and special offers, as well as PowerSites that are templated Websites. As of December 31, 2012, this segment published approximately 5,600 PowerSites weekly and approximately 780 individual shopper editions each week. The company was founded in 1970 and is headquartered in San Antonio, Texas.
Social Media Marketing