Technical Analysis for DRCT - Direct Digital Holdings, Inc.

Grade Last Price % Change Price Change
D 4.16 -1.89% -0.08
DRCT closed down 1.89 percent on Friday, July 26, 2024, on 9 percent of normal volume. The stock exhibited some range contraction during this trading session as price made an NR7 -- narrowest range of the last seven sessions.
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Trend Table & Recent EOD Trading Signals

ADX Long Term Intermediate Term Short Term
Strong Down Up Down

Date Alert Name Type % Chg
Fell Below 20 DMA Bearish 0.00%
Non-ADX 1,2,3,4 Bullish Bullish Swing Setup 0.00%
Bollinger Band Squeeze Range Contraction 0.00%
NR7 Range Contraction 0.00%
Inside Day Range Contraction 0.00%
Crossed Above 20 DMA Bullish -1.89%
Bollinger Band Squeeze Range Contraction -1.89%
Fell Below 20 DMA Bearish 4.52%
Bollinger Band Squeeze Range Contraction 4.52%
Bollinger Band Squeeze Range Contraction -6.31%

   Recent Intraday Alerts

Alert Time
Possible NR7 about 13 hours ago
Possible Inside Day about 13 hours ago
10 DMA Resistance about 14 hours ago
60 Minute Opening Range Breakout about 14 hours ago
10 DMA Support about 14 hours ago

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Profile

Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Classification

Sector: Communication Services
Industry: Advertising Agencies
Keywords: E Commerce Consumer Products Digital Marketing Online Advertising Advertising Communication Design Advertising Technology Digital Advertising Ecosystem

Is DRCT a Buy, Sell or Hold?

Indicator Bull Case Neutral / Hold Bear Case
50 DMA
200 DMA
ADX Trend
Oversold / Overbought
Relative Strength

Indicators

Indicator Value
52 Week High 35.884
52 Week Low 1.96
Average Volume 461,522
200-Day Moving Average 9.51
50-Day Moving Average 3.77
20-Day Moving Average 4.18
10-Day Moving Average 4.26
Average True Range 0.55
RSI (14) 50.25
ADX 26.85
+DI 24.23
-DI 16.64
Chandelier Exit (Long, 3 ATRs) 3.66
Chandelier Exit (Short, 3 ATRs) 5.23
Upper Bollinger Bands 4.69
Lower Bollinger Band 3.66
Percent B (%b) 0.49
BandWidth 24.89
MACD Line 0.03
MACD Signal Line 0.02
MACD Histogram 0.0112
Fundamentals Value
Market Cap 12.45 Million
Num Shares 2.99 Million
EPS 0.32
Price-to-Earnings (P/E) Ratio 13.00
Price-to-Sales 1.63
Price-to-Book 31.63
Pivot Point Level Traditional / Classic Fibonacci Demark Woodie Camarilla
Resistance 4 (R4) 4.67
Resistance 3 (R3) 4.69 4.53 4.59
Resistance 2 (R2) 4.53 4.40 4.53 4.56
Resistance 1 (R1) 4.35 4.32 4.27 4.33 4.53
Pivot Point 4.19 4.19 4.16 4.19 4.19
Support 1 (S1) 4.01 4.06 3.93 3.99 3.79
Support 2 (S2) 3.85 3.98 3.85 3.76
Support 3 (S3) 3.67 3.85 3.74
Support 4 (S4) 3.65