Technical Analysis for DRCT - Direct Digital Holdings, Inc.

Grade Last Price % Change Price Change
F 6.92 -6.11% -0.45
DRCT closed down 6.11 percent on Friday, April 19, 2024, on 31 percent of normal volume. Due to the stock's strong downtrend, it may remain oversold for a while. So, if you're looking for a reason to buy, don't put too much weight on it being oversold.
Earnings due: May 9
*** please verify all earnings dates ***
3 Watchers
Watchlist Portfolio

Trend Table & Recent EOD Trading Signals

ADX Long Term Intermediate Term Short Term
Strong Down Down Down

Date Alert Name Type % Chg
Narrow Range Bar Range Contraction 0.00%
Wide Bands Range Expansion 0.00%
Oversold Stochastic Weakness 0.00%
Narrow Range Bar Range Contraction -6.11%
Outside Day Range Expansion -6.11%
Wide Bands Range Expansion -6.11%
Oversold Stochastic Weakness -6.11%
Narrow Range Bar Range Contraction -3.22%
Wide Bands Range Expansion -3.22%
Down 3 Days in a Row Weakness -3.22%

   Recent Intraday Alerts

Alert Time
Down 5% about 17 hours ago
Fell Below Previous Day's Low about 17 hours ago
Possible Inside Day about 19 hours ago
60 Minute Opening Range Breakout about 20 hours ago
Up 3% about 20 hours ago

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Profile

Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Classification

Sector: Communication Services
Industry: Advertising Agencies
Keywords: E Commerce Consumer Products Digital Marketing Online Advertising Advertising Communication Design Advertising Technology Digital Advertising Ecosystem

Is DRCT a Buy, Sell or Hold?

Indicator Bull Case Neutral / Hold Bear Case
50 DMA
200 DMA
ADX Trend
Oversold / Overbought
Relative Strength

Indicators

Indicator Value
52 Week High 35.884
52 Week Low 1.96
Average Volume 231,260
200-Day Moving Average 8.97
50-Day Moving Average 18.20
20-Day Moving Average 13.35
10-Day Moving Average 8.85
Average True Range 2.20
RSI (14) 29.08
ADX 32.9
+DI 15.83
-DI 33.70
Chandelier Exit (Long, 3 ATRs) 25.62
Chandelier Exit (Short, 3 ATRs) 13.45
Upper Bollinger Bands 26.19
Lower Bollinger Band 0.51
Percent B (%b) 0.25
BandWidth 192.29
MACD Line -3.75
MACD Signal Line -3.16
MACD Histogram -0.5929
Fundamentals Value
Market Cap 20.71 Million
Num Shares 2.99 Million
EPS 0.32
Price-to-Earnings (P/E) Ratio 21.63
Price-to-Sales 1.63
Price-to-Book 31.63
Pivot Point Level Traditional / Classic Fibonacci Demark Woodie Camarilla
Resistance 4 (R4) 8.22
Resistance 3 (R3) 8.35 8.03 8.01
Resistance 2 (R2) 8.03 7.70 7.97 7.93
Resistance 1 (R1) 7.48 7.49 7.32 7.35 7.86
Pivot Point 7.16 7.16 7.08 7.10 7.16
Support 1 (S1) 6.61 6.83 6.45 6.49 5.98
Support 2 (S2) 6.29 6.63 6.23 5.91
Support 3 (S3) 5.74 6.29 5.83
Support 4 (S4) 5.62