The Vita Coco Company, Inc. develops, markets, and distributes coconut water products under the brand name Vita Coco in the United States, Canada, Europe, the Middle East, and the Asia Pacific. The company offers coconut oil and coconut milk; sparkling water; Runa, a natural energy drink; a packaged water under the brand Ever & Ever name; and PWR LIFT, a flavorful and protein-infused water. It distributes its products through club, food, drug, mass, convenience, e-commerce, and foodservice channels. The company was formerly known as All Market Inc. and changed its name to The Vita Coco Company, Inc. in September 2021. The Vita Coco Company, Inc. was founded in 2004 and is based in New York, New York.