The Trade Desk, Inc. is a United States-based technology company. The Company provides a global technology platform for buyers of advertising. The Company provides a self-service platform that enables advertisement buyers to manage data-driven digital advertising campaigns using their own teams across various advertising formats, including display, video and social, and on a multitude of devices, including computers, mobile devices and connected television (TV). The Company allows access to non-skippable Advanced TV inventory. It allows users to access data using the Company's Data Management Platform (DMP), score individual users or cookies, manage site lists and tags, optimize campaigns, target based on Internet protocol (IP) address, utilize dynamic creative optimization, and report on every measurable metric all in a single tool. It also offers Facebook Exchange (FBX). The Company's Household Extension allows users to expand targeting to every device on a user's IP address.