Fitell Corporation operates as an online retailer of gym and fitness equipment for personal training studios and commercial gyms chains in Australia and Southeast Asia. The company sells fitness equipment, such as home gym and commercial strength-training equipment; and cardio equipment, including rowing machines, exercise bikes, and treadmills under the Muscle Motion, Rapid Motion, and FleetX brand names. It also engages in the boutique fitness clubs licensing business. The company sells its products through department stores and e-commerce companies. Fitell Corporation was founded in 2007 and is headquartered in Taren Point, Australia. Fitell Corporation operates as a subsidiary of SKMA Capital and Investment Ltd.