Fomento Económico Mexicano, S.A.B. de C.V., doing business as FEMSA, is a Mexican multinational beverage and retail company headquartered in Monterrey, Mexico. It operates the largest independent Coca-Cola bottling group in the world and the largest convenience store chain in Mexico. It is also the second largest shareholder of Heineken International.
FEMSA reported revenues of US$19.2 billion for 2014, making it the fifth largest company of Mexico. It has operations in Latin America and the Philippines, mainly through bottling plants. It is well known in Mexico for its convenience store chain Oxxo, its previously owned Cuauhtémoc Moctezuma Brewery (exchanged in 2010 for a 20% stake in Heineken), and for being the owner of the C.F. Monterrey, a Mexican First-Division football team.
FEMSA is listed on the Mexican Stock Exchange since 1978 and in the NYSE through ADRs since 1998. It is a constituent of the IPC, the main benchmark index of the Mexican Stock Exchange, and of the S&P Latin America 40, which includes leading, blue chip companies from Latin America.