AREA vs. MRAD ETF Comparison
Comparison of Harbor AlphaEdge Next Generation REITs ETF (AREA) to SmartETFs Advertising & Marketing Technology ETF (MRAD)
AREA
Harbor AlphaEdge Next Generation REITs ETF
AREA Description
AREA targetsNext Generation REITs through a proprietary rules-based methodology. Instead of traditional office, multi-family, retail, and industrial REITs, the fund favors non-traditional REITs (e.g., data center, gaming, healthcare & life sciences, hotel & motel, manufactured homes, and self-storage). From an index universe of 3,000 US-listed securities, the fund relies on FactSets RBICS sub-industry classification in filtering Next-Gen REITs. Each qualified company is scored across five factor composites (capital deployment, momentum, quality, risk, and valuation) for a combined stock selection score based on prevailing business cycle regimes. The index provider then selects and weights securities using an optimizer that measures the risk-adjusted returns of the portfolio against a benchmark with similar holdings. The fund holds between 35 and 70 REITs, subject to certain capping limits. The index is reconstituted and rebalanced monthly.
Grade (RS Rating)
Last Trade
$20.14
Average Daily Volume
178
33
MRAD
SmartETFs Advertising & Marketing Technology ETF
MRAD Description
Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF is an exchange traded fund launched and managed by Guinness Atkinson Asset Management, Inc. It is co-managed by Penserra Capital Management, LLC. It invests in public equity markets of global region. It invests in stocks of companies operating across industrials, commercial and professional services, commercial services and supplies, office services and supplies, outsourced business services, consumer discretionary, media and entertainment, media, advertising, telemarketing and telephone soliciting services, marketing services, public relations services, broadcasting, retailing, internet and direct marketing retail, internet and direct marketing retail, information technology, software and services, application hosting services, application service providers (asps), customer relationship management (crm), online direct marketing, software, application software, enterprise software, customer relationship management (crm) software, marketing automation software, internet marketing automation software, communication services, companies that develop, produce, or distribute advertising, and marketing products and services, especially in ways that are related to digital media or make advertising or marketing more tailored or efficient. sectors. It invests in growth and value stocks of companies across diversified market capitalization. The fund employs fundamental analysis to create its portfolio. It employs proprietary research to create its portfolio. Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF was formed on September 21, 2020 and is domiciled in the United States.Grade (RS Rating)
Last Trade
$15.38
Average Daily Volume
182
8
Performance
| Period | AREA | MRAD |
|---|---|---|
| 30 Days | -1.86% | 0.80% |
| 60 Days | -4.63% | 1.44% |
| 90 Days | 2.55% | |
| 12 Months | 22.57% |
0 Overlapping Holdings
| Symbol | Grade | Weight in AREA | Weight in MRAD | Overlap |
|---|
AREA Overweight 33 Positions Relative to MRAD
| Symbol | Grade | Weight | |
|---|---|---|---|
| WY | D | 6.92% | |
| LAMR | D | 6.86% | |
| AMT | D | 6.4% | |
| EXR | D | 6.07% | |
| SBAC | D | 6.07% | |
| HST | C | 5.71% | |
| CUBE | D | 5.4% | |
| IRM | D | 3.83% | |
| ELS | C | 3.73% | |
| SBRA | C | 3.65% | |
| EPR | D | 3.62% | |
| RYN | D | 3.59% | |
| DRH | B | 3.53% | |
| VICI | C | 3.3% | |
| SHO | C | 2.82% | |
| NHI | D | 2.78% | |
| PSA | D | 2.58% | |
| OHI | C | 2.55% | |
| DOC | D | 2.5% | |
| LAND | F | 2.17% | |
| PK | B | 1.67% | |
| OUT | A | 1.5% | |
| SILA | C | 1.32% | |
| NSA | D | 1.25% | |
| LTC | B | 1.13% | |
| INN | D | 1.02% | |
| VTR | C | 1.0% | |
| CCI | D | 0.72% | |
| GLPI | C | 0.49% | |
| INVH | D | 0.42% | |
| XHR | B | 0.26% | |
| PEB | D | 0.25% | |
| DHC | F | 0.19% |
AREA: Top Represented Industries & Keywords
MRAD: Top Represented Industries & Keywords
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