MercadoLibre, Inc. hosts online commerce platforms in Latin America. Its services are designed to provide users with mechanisms for buying, selling, paying, collecting, generating leads, and comparing listings through e-commerce transactions. The company principally offers MercadoLibre marketplace, an automated online e-commerce service, which permits businesses and individuals to list items and conduct their sales and purchases online in a fixed-price or auction-based format. Its MercadoLibre marketplace enables registered users to list and purchase motor vehicles, vessels, aircraft, real estate, and other services through online classified listings; and Internet users to browse through various products and services that are listed on its Website and to register with MercadoLibre to list, bid for, and purchase items and services. The company also provides MercadoPago, an integrated online payments solution to facilitate transactions on and off the MercadoLibre marketplace by providing a mechanism that allows its users to send, receive, and finance payments online. In addition, it offers MercadoClics program that allows businesses to promote their products and services on the Internet. This program enables users and advertisers to place display and text advertisements on its Web pages to promote their brands and offerings. Further, the company provides MercadoShops on-line stores solution, a software-as-a-service, which allows users to set-up, manage, and promote their own online Webstores. As of December 31, 2012, the company operated online commerce platforms directed towards Argentina, Brazil, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, Mexico, Panama, Peru, Portugal, Uruguay, and Venezuela; online payments solutions directed towards Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela; and a real estate classified platform that covers various areas in Florida. The company was founded in 1999 and is headquartered in Buenos Aires, Argentina.