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Harley-Davidson, Inc. manufactures heavyweight cruiser and touring motorcycles. The company operates through two segments: the Motorcycles segment and the Financial Services segment. The Motorcycles segment designs and manufactures premium motorcycles for the heavyweight market and sells them at wholesale. This segment manufactures five families of motorcycles: Touring, Dyna, Softail, Sportster, and V-Rod. It also offers limited-edition, factory-custom motorcycles through its custom vehicle operation program. In addition, the company provides motorcycle parts and accessories comprising replacement parts, and mechanical and cosmetic accessories; general merchandise, such as apparel and riding gear; and related services. It also licenses the Harley-Davidson name and other trademarks. This segment sells its products through a network of independent dealers primarily in North America, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The Financial Services segment provides wholesale and retail financing, and insurance and insurance-related programs to dealers and retail customers. It also offers wholesale financial services, including floor plan and open account financing of motorcycles, and motorcycle parts and accessories; and operates an insurance agency that offers point-of-sale protection products to Harley-Davidson dealers in the United States and Canada, including motorcycle insurance. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.