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Brady Corporation provides identification solutions and specialty materials in the Americas, Europe, the Middle East, Africa, and the Asia-Pacific. Its ID Solutions business platform offers workplace safety and compliance products, such as facility identification products, labeling systems, spill control and lockout/tag out products, and software services; Identification products, including materials and printing systems, brand protection and work in process labeling, finished product identification, and bar coding products; handheld printers, wire markers, sleeves, and tags; and self-expiring name tags, badges, lanyards, and access control software and products. This business platform serves customers in industrial and electronic manufacturing, chemical, oil, gas, food and beverage, aerospace, defense, mass transit, electrical contractors, and telecommunications markets through distributors, direct sales force, mail-order-catalog marketing, and electronic access through e-commerce. The company's Direct Marketing business platform provides formational signs, tags, security and traffic related products, first aid supplies, material handling, asset identification, safety and facility identification, and regulatory products for process industries, manufacturers, government, education, construction, and utilities markets through catalog, telemarketing, and e-commerce channels. This business platform also offers stock and custom identification products; and sells related resale products. The company's Die-Cut business platform provides precision die-cut products used to seal, dissipate heat, insulate, protect, shield, or provide other mechanical performance properties for customers in mobile handset, hard disk drive, consumer electronics, and other computing devices markets, as well as offers products for the automotive and medical equipment markets. Brady Corporation was founded in 1914 and is headquartered in Milwaukee, Wisconsin.