Perion Network Ltd., a consumer Internet company, engages in the development of various applications. It designs and markets various consumer products, including IncediMail, a messaging application to manage various email accounts and Facebook messages with graphic and personalizing capabilities; SweetIM, an instant messaging application that enables consumers to personalize their everyday communications with free, fun, and easy to use content; and Smilebox, a photo sharing and social expression product and service that turns life's moments into digital keepsakes for sharing and connecting with friends and family in a fun and personal way for the desktop and smart-phone. The company distributes and sells its products and services to consumers worldwide in approximately 100 countries. The company was formerly known as Incredimail Ltd. and changed its name to Perion Network Ltd. in November 2011. Perion Network Ltd. was incorporated in 1999 and is headquartered in Tel Aviv, Israel.