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Rocky Brands, Inc., together with its subsidiaries, designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, Mossy Oak, and Michelin brand names. It offers footwear, apparel, and accessory items to hunting, fishing, camping, or hiking enthusiasts; footwear and apparel to industrial and construction workers, and workers in the hospitality industry; footwear products to law enforcement, security, and military personnel; postal employees; farmers; and ranchers. The company distributes its products through a range of distribution channels comprising sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, and other specialty retailers in the United States and Canada. Rocky Brands, Inc. also sells its products directly to consumers through its consumer and business Websites; Lehigh Outfitters mobile and retail stores; and Rocky outlet store, as well as to the U.S. military under the Rocky label. The company was founded in 1932 and is headquartered in Nelsonville, Ohio.